{"id":11330,"date":"2020-10-20T09:15:32","date_gmt":"2020-10-20T14:15:32","guid":{"rendered":"https:\/\/www.sageworld.com\/blog\/?p=11330"},"modified":"2025-04-14T12:44:14","modified_gmt":"2025-04-14T17:44:14","slug":"5-scary-good-halloween-marketing-ideas-to-boost-sales","status":"publish","type":"post","link":"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/10\/20\/5-scary-good-halloween-marketing-ideas-to-boost-sales\/","title":{"rendered":"5 Scary Good Halloween Marketing Ideas to BOOst Sales"},"content":{"rendered":"\n<p>Halloween is almost here! This means all the skeletons, ghouls, and witches are coming out to play, and so should your business! <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2020\/10\/giphy-1.gif\" alt=\"\" class=\"wp-image-11348\" width=\"424\" height=\"424\"\/><\/figure><\/div>\n\n\n\n<p>If you feel like your marketing efforts have reached a dead\nend, consider embracing the spooky season and reach new customers with some\nbranded Halloween treats. <\/p>\n\n\n\n<p>BOOsting brand awareness doesn\u2019t have to be \u201cwitchful\u201d\nthinking this year, here are 5 scary good ways to market your business in a frightful\nway. <\/p>\n\n\n\n<p><strong>Create a Video <\/strong><\/p>\n\n\n\n<p>Drive customers batty with a spooky branded video. Videos\nare one of the best ways to gain traction to a brand because they are engaging\nand can communicate your message in creative ways. According to a&nbsp;<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2020\/\">2019 study by\nWyzowl<\/a>, 96% of consumers have watched a video to learn more about a product\nor a service, and 84% say that they\u2019ve been convinced to purchase by watching a\nbrand\u2019s video.&nbsp;<\/p>\n\n\n\n<p>Showcase your products in a creepy light by creating a\nHalloween video that you can share on social media accounts and even as a vlog\npost. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Resurrect Your Halloween Ride - Spooky Surges\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/MGG81yd81vk?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Reese&#039;s Commercial 2020 - (USA)\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/IPQq_l3zbS4?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=XsZGXss02yo\n<\/div><\/figure>\n\n\n\n<p><strong>Halloween-ify your Social Media Presence&nbsp; <\/strong><\/p>\n\n\n\n<p>One of the easiest ways to incorporate hair-raising branding\nis through social media. Share graphics, Boomerang videos, or photos that\nreflect the Halloween fun. Whether it\u2019s your logo carved into a jack-o-lantern\nor staging your products in a spooky way, when you let the Halloween spirit\ntake over your social media accounts, you can create buzz around your business.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2020\/10\/Image-from-iOS-708x1024.jpg\" alt=\"\" class=\"wp-image-11336\" width=\"506\" height=\"731\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/10\/Image-from-iOS-708x1024.jpg 708w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/10\/Image-from-iOS-208x300.jpg 208w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/10\/Image-from-iOS.jpg 750w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/D9bd_GkZODo\n<\/div><\/figure>\n\n\n\n<p>Here\u2019s an idea! Create a social media post that shows viewers how they can use your products this Halloween. Similar to Target\u2019s Instagram video, explaining how to make the perfect Boo bag for your neighbor. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/emCbO_oHVok\n<\/div><\/figure>\n\n\n\n<p>You can even take it up a notch and create clever Halloween graphics for social media advertisements. Fast-food chains, like McDonald\u2019s, have killed it with bone-chilling advertisements, and so can you! <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2020\/10\/50d1c179e686c43a67717d93de78eb7a.jpg\" alt=\"\" class=\"wp-image-11333\" width=\"418\" height=\"418\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/10\/50d1c179e686c43a67717d93de78eb7a.jpg 564w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/10\/50d1c179e686c43a67717d93de78eb7a-150x150.jpg 150w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/10\/50d1c179e686c43a67717d93de78eb7a-300x300.jpg 300w\" sizes=\"(max-width: 418px) 100vw, 418px\" \/><\/figure><\/div>\n\n\n\n<p>There\u2019s no doubt your followers will surely get a kick out of your Halloween-themed images and messages. &nbsp;<\/p>\n\n\n\n<p><strong>Create Interactive Halloween Promotions<\/strong><\/p>\n\n\n\n<p>Quickly boost user engagement by hosting Halloween\npromotions and contests that are to die for! When you try to interact with customers\nthrough quizzes, games, and more, not only will you generate new leads, but you\ncan also learn a lot about your customer base. <\/p>\n\n\n\n<p>One eerie idea is to ask people to send in photos of them or\ntheir pets wearing silly costumes. You can even send them your products to inspire\ntheir costumes! Do you supply sunglasses? They can dress up as a movie star! Or\ndo you sell knee-high socks? A nerd it is!<\/p>\n\n\n\n<p>Here\u2019s some inspiration from Petco\u2019s Make a Scene Content. Participants had a chance to win $10,000 for the best costumes: &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/2DH81Pb7sXk\n<\/div><\/figure>\n\n\n\n<p>Quizzes are also a fun way to learn more about your customers! For example, a radio station in Edmonton, Alberta partnered with a seasonal costume shop by creating a <a rel=\"noreferrer noopener\" href=\"https:\/\/info.secondstreet.com\/turnkey-list-download\" target=\"_blank\">&#8220;What Type of Halloween Candy Are You?&#8221; turnkey quiz<\/a>. &nbsp;Not only did this enhance brand awareness and boost customer engagement, but quiz takers also received a 40%-off coupon to the shop!<\/p>\n\n\n\n<p><strong>Halloween Theme Content on Your Website<\/strong><\/p>\n\n\n\n<p>Spruce up your website with a little hocus pocus-themed content.\nAn easy way to make your site pop this Halloween season is by creating black\nand orange homepage banners that offer promotions. You can even add some spooky\nflair to your logo!<\/p>\n\n\n\n<p>Just look at how clever this banner is on Target\u2019s website: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2020\/10\/Capture-1-1024x262.png\" alt=\"\" class=\"wp-image-11334\" width=\"827\" height=\"211\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/10\/Capture-1-1024x262.png 1024w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/10\/Capture-1-300x77.png 300w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/10\/Capture-1-768x197.png 768w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/10\/Capture-1.png 1237w\" sizes=\"(max-width: 827px) 100vw, 827px\" \/><\/figure><\/div>\n\n\n\n<p>Increase traffic by writing up Halloween-themed blog posts.\nThese blogs can focus on spooky facts about your local town or showing off how\nreaders can use your products during the spooky season. According to Dragon\nSearch Marketing, \u201c<a href=\"http:\/\/www.dragonsearchmarketing.com\/blog\/digital-content-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">61% of consumers<\/a>&nbsp;are influenced by custom content.\u201d <\/p>\n\n\n\n<p>Now, that\u2019s a wicked awesome stat to consider!<\/p>\n\n\n\n<p><strong>Send Clients a Halloween Care Package <\/strong><\/p>\n\n\n\n<p>Sure, Halloween is almost here, but you still have time to\ncreate a custom care package to send out to loyal clients! Fill a plastic bag with\ncandy and other small products. Then, print off one of these Halloween tags to tie\nit all together: <\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-faking-it-fabulous\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"AuTVVuVYbw\"><a href=\"https:\/\/fakingitfabulous.com\/2020\/09\/09\/no-tricks-just-treats-printable-halloween-tags\/\">No Tricks Just Treats Printable Halloween Tags<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;No Tricks Just Treats Printable Halloween Tags&#8221; &#8212; FAKING IT FABULOUS\" src=\"https:\/\/fakingitfabulous.com\/2020\/09\/09\/no-tricks-just-treats-printable-halloween-tags\/embed\/#?secret=Oew2vWgM4J#?secret=AuTVVuVYbw\" data-secret=\"AuTVVuVYbw\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In a year full of tricks, sometimes having a little skele-fun with your marketing strategy can pay off. You still have time to spookify your brand \u2013 now, go get in the Halloween spirit!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2020\/10\/giphy-1-1.gif\" alt=\"\" class=\"wp-image-11353\" width=\"302\" height=\"300\"\/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Halloween is almost here! This means all the skeletons, ghouls, and witches are coming out to play, and so should your business! If you feel like your marketing efforts have reached a dead end, consider embracing the spooky season and reach new customers with some branded Halloween treats. BOOsting brand awareness doesn\u2019t have to be [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":11331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[15],"tags":[434,529,832,1256,602,659,412,963,321],"class_list":["post-11330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-creative-promotional-products","tag-halloween","tag-halloween-favors","tag-halloween-ideas","tag-marketing-advice","tag-marketing-ideas","tag-marketing-tips","tag-marketing-video-statistics","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>5 Scary Good Halloween Marketing Ideas to BOOst Sales - SAGE Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/10\/20\/5-scary-good-halloween-marketing-ideas-to-boost-sales\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"5 Scary Good Halloween Marketing Ideas to BOOst Sales - SAGE Blog\" \/>\r\n<meta property=\"og:description\" content=\"Halloween is almost here! This means all the skeletons, ghouls, and witches are coming out to play, and so should your business! If you feel like your marketing efforts have reached a dead end, consider embracing the spooky season and reach new customers with some branded Halloween treats. BOOsting brand awareness doesn\u2019t have to be [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/10\/20\/5-scary-good-halloween-marketing-ideas-to-boost-sales\/\" \/>\r\n<meta property=\"og:site_name\" content=\"SAGE Blog\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SAGEQTI\" \/>\r\n<meta property=\"article:published_time\" content=\"2020-10-20T14:15:32+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-04-14T17:44:14+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/10\/Creative-Halloween-Marketing-Tactics.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"700\" \/>\r\n\t<meta property=\"og:image:height\" content=\"263\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"SAGE Staff\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SAGE Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/10\/20\/5-scary-good-halloween-marketing-ideas-to-boost-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/10\/20\/5-scary-good-halloween-marketing-ideas-to-boost-sales\/\"},\"author\":{\"name\":\"SAGE Staff\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/#\/schema\/person\/12f43ecd284ec3bdddcaa6ba0932d483\"},\"headline\":\"5 Scary Good Halloween Marketing Ideas to BOOst Sales\",\"datePublished\":\"2020-10-20T14:15:32+00:00\",\"dateModified\":\"2025-04-14T17:44:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/10\/20\/5-scary-good-halloween-marketing-ideas-to-boost-sales\/\"},\"wordCount\":764,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/10\/20\/5-scary-good-halloween-marketing-ideas-to-boost-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/10\/Creative-Halloween-Marketing-Tactics.jpg\",\"keywords\":[\"creative promotional products\",\"Halloween\",\"Halloween favors\",\"halloween ideas\",\"marketing advice\",\"Marketing Ideas\",\"marketing tips\",\"Marketing Video statistics\",\"social media marketing\"],\"articleSection\":[\"Marketing Inspiration\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/10\/20\/5-scary-good-halloween-marketing-ideas-to-boost-sales\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/10\/20\/5-scary-good-halloween-marketing-ideas-to-boost-sales\/\",\"url\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/10\/20\/5-scary-good-halloween-marketing-ideas-to-boost-sales\/\",\"name\":\"5 Scary Good Halloween Marketing Ideas to BOOst Sales - 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