{"id":11275,"date":"2020-09-25T15:16:01","date_gmt":"2020-09-25T20:16:01","guid":{"rendered":"https:\/\/www.sageworld.com\/blog\/?p=11275"},"modified":"2020-09-25T15:16:03","modified_gmt":"2020-09-25T20:16:03","slug":"15-brand-names-people-use-as-generic-terms","status":"publish","type":"post","link":"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/09\/25\/15-brand-names-people-use-as-generic-terms\/","title":{"rendered":"15 Brand Names People Use as Generic Terms"},"content":{"rendered":"\n

Lots of the common items we use every day, such as zippers and escalators, were once specifically brand names. It takes special brands to become so well-known that we use their names in conversations without even realizing \u2013 here are 15 brand names you might not know you\u2019re using:<\/p>\n\n\n\n

1. Crock Pot<\/h3>\n\n\n\n
\"\"
Crock-Pot<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Crock-Pot is a brand name for slow cookers, but we commonly refer to most slow cookers by their name. <\/p>\n\n\n\n

2. Jacuzzi <\/h3>\n\n\n\n

Commonly used to refer to any bubbly hot tub or jet tub, Jacuzzi is a bathtub brand that also produces mattresses and toilets.<\/p>\n\n\n\n

3. Seeing Eye Dog<\/h3>\n\n\n\n
\"\"
The Seeing Eye, Inc.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

This one surprised us! Technically they\u2019re only Seeing Eye Dogs if the dogs were trained by Seeing Eye of Morristown, New Jersey. Otherwise they\u2019re just guide dogs.<\/p>\n\n\n\n

4. Q-Tips<\/h3>\n\n\n\n

Unilever owns the Q-Tip brand today, but the name is often used to describe any cotton swab stick.<\/p>\n\n\n\n

5. Tupperware<\/h3>\n\n\n\n

We\u2019re probably all guilty of this one \u2013 calling any food storage implements \u201cTupperware\u201d. However, Tupperware is actually a specific brand that got its name from its creator, Earle Silas Tupper.<\/p>\n\n\n\n

6. Band-Aid<\/h3>\n\n\n\n
\"\"
Band-Aid<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Technically, unless it\u2019s Band-Aid brand, most sticky bandages should just be called bandages. Band-Aid became a trademark of Johnson & Johnson in 1920 and has dominated the wound care market ever since, so it\u2019s no big surprise that we all ask for a Band-Aid when there\u2019s a cut or scrape.<\/p>\n\n\n\n

7. Chapstick<\/h3>\n\n\n\n

Not all lip balms are Chapsticks! However, the name is so ubiquitous that we commonly use it to refer to almost any lip balm stick.<\/p>\n\n\n\n

8. Frisbee<\/h3>\n\n\n\n

Over 300 million Frisbees have been sold since their introduction to the world, so now the word \u201cFrisbee\u201d is used to describe any flying disc, even when they\u2019re not actually a Frisbee brand item.<\/p>\n\n\n\n

9. Kleenex<\/h3>\n\n\n\n
\"\"
Amazon<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

The paper product brand is so commonplace in everyday life that many people refer to any facial tissue as a \u201cKleenex\u201d.<\/p>\n\n\n\n

10. Styrofoam<\/h3>\n\n\n\n
\"\"
WebstaurantStore<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

No matter how many water cooler drinks or gas station coffees you\u2019ve had, you\u2019ve never drunk out of a true Styrofoam cup. What we typically think of as \u201cStyrofoam\u201d is actually a material that\u2019s called expanded polystyrene. The brand Styrofoam is a trademark of the Dow Chemical Company that is made in sheaths for construction projects \u2013 never in the shape of a plate, cup, or cooler. <\/p>\n\n\n\n

11. PowerPoint<\/h3>\n\n\n\n

Fun fact! Unless you made it in Microsoft PowerPoint, it\u2019s actually just a presentation.<\/p>\n\n\n\n

12. Dumpster<\/h3>\n\n\n\n

Here\u2019s another unexpected one: Dumpster is a brand name, but the word has become so genericized that the trademark is not widely enforced. <\/p>\n\n\n\n

13. Velcro<\/h3>\n\n\n\n

We might use the world \u201cVelcro\u201d for any hook and loop fastener that makes that satisfying \u201cskrrrrip\u201d sound when you pull it apart, but Velcro is indeed a brand name.<\/p>\n\n\n\n

14. Fluffernutter<\/h3>\n\n\n\n

Everyone\u2019s favorite peanut butter and marshmallow sandwich is actually a registered trademark of the makers of Marshmallow Fluff, Durkee-Mower Inc.<\/p>\n\n\n\n

15. Koozie<\/h3>\n\n\n\n
\"\"
BIC Graphic<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

The history of koozies began in the 1980s with a company called Radio Cap Corporation. Since then, the name \u201ckoozie\u201d has taken over the vernacular, becoming a generic term that\u2019s often used to refer to almost any beverage insulator. You can\u2019t look around a barbecue without seeing one!<\/p>\n","protected":false},"excerpt":{"rendered":"

Lots of the common items we use every day, such as zippers and escalators, were once specifically brand names. It takes special brands to become so well-known that we use their names in conversations without even realizing \u2013 here are 15 brand names you might not know you\u2019re using: 1. Crock Pot Crock-Pot is a […]<\/p>\n","protected":false},"author":27,"featured_media":11282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[15],"tags":[745,333,1237,1238,1236,1235],"class_list":["post-11275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-brand-recognition","tag-branding","tag-common","tag-everyday-items","tag-generic","tag-name-brand"],"acf":[],"yoast_head":"\r\n15 Brand Names People Use as Generic Terms - SAGE Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/09\/25\/15-brand-names-people-use-as-generic-terms\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"15 Brand Names People Use as Generic Terms - SAGE Blog\" \/>\r\n<meta property=\"og:description\" content=\"Lots of the common items we use every day, such as zippers and escalators, were once specifically brand names. It takes special brands to become so well-known that we use their names in conversations without even realizing \u2013 here are 15 brand names you might not know you\u2019re using: 1. Crock Pot Crock-Pot is a […]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/09\/25\/15-brand-names-people-use-as-generic-terms\/\" \/>\r\n<meta property=\"og:site_name\" content=\"SAGE Blog\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SAGEQTI\" \/>\r\n<meta property=\"article:published_time\" content=\"2020-09-25T20:16:01+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2020-09-25T20:16:03+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/09\/v2.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"700\" \/>\r\n\t<meta property=\"og:image:height\" content=\"263\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Caitlin Flynt\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caitlin Flynt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/09\/25\/15-brand-names-people-use-as-generic-terms\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/09\/25\/15-brand-names-people-use-as-generic-terms\/\"},\"author\":{\"name\":\"Caitlin Flynt\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/#\/schema\/person\/24e5549326ce09a9662f5386c49e789e\"},\"headline\":\"15 Brand Names People Use as Generic Terms\",\"datePublished\":\"2020-09-25T20:16:01+00:00\",\"dateModified\":\"2020-09-25T20:16:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/09\/25\/15-brand-names-people-use-as-generic-terms\/\"},\"wordCount\":544,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/09\/25\/15-brand-names-people-use-as-generic-terms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/09\/v2.jpg\",\"keywords\":[\"Brand recognition\",\"branding\",\"common\",\"everyday items\",\"generic\",\"name brand\"],\"articleSection\":[\"Marketing Inspiration\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/09\/25\/15-brand-names-people-use-as-generic-terms\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/09\/25\/15-brand-names-people-use-as-generic-terms\/\",\"url\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/09\/25\/15-brand-names-people-use-as-generic-terms\/\",\"name\":\"15 Brand Names People Use as Generic Terms - 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