{"id":10541,"date":"2020-04-20T08:55:46","date_gmt":"2020-04-20T13:55:46","guid":{"rendered":"https:\/\/www.sageworld.com\/blog\/?p=10541"},"modified":"2020-04-20T08:55:48","modified_gmt":"2020-04-20T13:55:48","slug":"supplier-spotlight-embracing-change-with-innovative-product-ideas","status":"publish","type":"post","link":"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/04\/20\/supplier-spotlight-embracing-change-with-innovative-product-ideas\/","title":{"rendered":"Supplier Spotlight: Embracing Change With Innovative Product Ideas"},"content":{"rendered":"\n<p>One Southern California supplier refuses to throw in the towel, doing everything possible to make sweet lemonade out of lemons. Terry Town has always portrayed their brand as fun and relaxed, manufacturing towels, blankets, and more for a comfy, relaxed lifestyle. But lately, the company has taken on another purpose \u2013 pushing products that will help make people\u2019s lives a little easier during the pandemic. <\/p>\n\n\n\n<p>The promotional products industry has been greatly affected this past couple of months due to the Coronavirus outbreak. Tradeshows have been canceled and businesses have had to scale back and furlough employees &#8211; it has been a trying time for many. But, despite the hardships, our industry is also made up of unyielding, dedicated, and passionate people, like the Terry Town employees, who will do anything to keep the promotional products industry afloat and help their fellow peers thrive during such difficult circumstances. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2020\/04\/terrytown.png\" alt=\"\" class=\"wp-image-10555\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/04\/terrytown.png 960w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/04\/terrytown-300x200.png 300w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/04\/terrytown-768x512.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u201cWe are all in this together and would like to see everyone succeed,\u201d said Alp Ereren, content manager at Terry Town. <\/p>\n\n\n\n<p><strong>Supplying\nthe Need<\/strong><\/p>\n\n\n\n<p>In the past, Terry Town\u2019s focus was marketing its high-quality beach towels \u2013 the first supplier to offer full-color sublimation printing. It wasn\u2019t rare to walk the golden shores and see Terry Town\u2019s popular towels strewn across the sand. Today, the beaches are quiet, causing the company to re-examine its marketing approach and adjust accordingly to a &#8220;new normal&#8221; that society is facing. <\/p>\n\n\n\n<p>\u201cDo we push products with good pricing or idea solutions?\u201d Alp asked. He answered his own question, stating that Terry Town is now more focused on generating product ideas for clients. Rather than beach towels, the company is promoting hand and dish towels, microfiber cleaning cloths, and fitness accessories &#8211; essentials for the stay-at-home lifestyle. \u201cWe want them to use our product in a new light and we are working with offering as many solutions as possible.\u201d <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2020\/04\/3rdtMJxg-683x1024.jpeg\" alt=\"\" class=\"wp-image-10549\" width=\"465\" height=\"696\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/04\/3rdtMJxg-683x1024.jpeg 683w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/04\/3rdtMJxg-200x300.jpeg 200w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/04\/3rdtMJxg-380x570.jpeg 380w\" sizes=\"(max-width: 465px) 100vw, 465px\" \/><figcaption>Recycled Polyester Flannel Blanket (DPR101)<\/figcaption><\/figure><\/div>\n\n\n\n<p>This is quite the shift from when Terry Town was supplying major department stores, like Neiman Marcus and JC Penny\u2019s, luxury robes back in 1987, back when Alp\u2019s father, Sy Ereren, started the company. But, times have changed.  <\/p>\n\n\n\n<p>\u201cWe want our products to help everyone staying at home,\u201d explained Esmeralda Anaya, marketing manager at Terry Town. \u201cWhether that is for at-home exercises or drying clean hands, we are trying to do our part to help.\u201d <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2020\/04\/87719167_3036691849714573_7273736121769525248_o.jpg\" alt=\"\" class=\"wp-image-10552\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/04\/87719167_3036691849714573_7273736121769525248_o.jpg 960w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/04\/87719167_3036691849714573_7273736121769525248_o-150x150.jpg 150w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/04\/87719167_3036691849714573_7273736121769525248_o-300x300.jpg 300w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/04\/87719167_3036691849714573_7273736121769525248_o-768x768.jpg 768w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/04\/87719167_3036691849714573_7273736121769525248_o-570x570.jpg 570w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption>Professional Yoga Mat (MYOGA02)<\/figcaption><\/figure>\n\n\n\n<p><strong>Stronger\nThan Ever Before <\/strong><\/p>\n\n\n\n<p>Although specializing in towels, Terry Town offers many other items such as blankets, home accessories, travel items, and more. \u201cWe like to excite our customer base with the products we bring in,\u201d Alp said. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2020\/04\/ZyiizUgg-683x1024.jpeg\" alt=\"\" class=\"wp-image-10551\" width=\"487\" height=\"730\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/04\/ZyiizUgg-683x1024.jpeg 683w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/04\/ZyiizUgg-200x300.jpeg 200w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/04\/ZyiizUgg-768x1152.jpeg 768w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/04\/ZyiizUgg-380x570.jpeg 380w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2020\/04\/ZyiizUgg-760x1140.jpeg 760w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><figcaption>Chef&#8217;s Apron (APRON02)<\/figcaption><\/figure><\/div>\n\n\n\n<p>Delivering passion and innovation, Terry Town has exceeded customer expectations for every order by providing superior quality products and services. Over the years, the company has remained true to its mission, by going above and beyond for its clients. <\/p>\n\n\n\n<p>Recently, one week after the stay-at-home order was issued in California, Terry Town received a request from the USS Nimitz Navy ship in San Diego that the sailors were in dire need of towels. Even with everything going on, Terry Town figured out a way to fulfill the order and deliver the towels to the ship that same day. \u201cWe always go the extra mile to help our clients,\u201d Esmeralda said. <\/p>\n\n\n\n<p>When asked what sets Terry Town apart from its competitors, Alp\u2019s humble response shared a glimmer into why the promotional products industry is so special. It&#8217;s because of the people who support each other, even the competition, especially when times are tough. <\/p>\n\n\n\n<p>\u201cI think we are all unique and doing everything we can to survive this unfortunate circumstance,\u201d Alp said. \u201cWe are hoping everyone can get back on their feet, and we are wishing our entire industry health and safety.\u201d <\/p>\n\n\n\n<p>For more information on Terry Town\u2019s products, visit <a href=\"https:\/\/www.terrytown.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"www.terrytown.com (opens in a new tab)\">www.terrytown.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One Southern California supplier refuses to throw in the towel, doing everything possible to make sweet lemonade out of lemons. Terry Town has always portrayed their brand as fun and relaxed, manufacturing towels, blankets, and more for a comfy, relaxed lifestyle. But lately, the company has taken on another purpose \u2013 pushing products that will [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":10558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1007],"tags":[1011,552,884,915,1001,808,664],"class_list":["post-10541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-covid-19","tag-marketing-tips-for-distributors","tag-marketing-trends","tag-promotional-product-supplier","tag-sage-supplier","tag-supplier-information","tag-supplier-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Supplier Spotlight: Embracing Change With Innovative Product Ideas - SAGE Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.sageworld.com\/resources\/index.php\/2020\/04\/20\/supplier-spotlight-embracing-change-with-innovative-product-ideas\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Supplier Spotlight: Embracing Change With Innovative Product Ideas - SAGE Blog\" \/>\r\n<meta property=\"og:description\" content=\"One Southern California supplier refuses to throw in the towel, doing everything possible to make sweet lemonade out of lemons. 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