Casa Bonita 2.0: How Nostalgia + Smart Rebranding Brought a Pink Palace Back to Life
Growing up in Colorado, Casa Bonita was the spot. Imagine a massive pink palace tucked into a strip mall in suburban Denver, filled with cliff divers, mariachi bands, puppet shows, a cave where a famed outlaw hid his treasure, and sopapillas. It was part dinner...
Casa Bonita 2.0: How Nostalgia + Smart Rebranding Brought a Pink Palace Back to Life
Growing up in Colorado, Casa Bonita was the spot. Imagine a massive pink palace tucked into a strip mall in suburban Denver, filled with cliff divers, mariachi bands, puppet shows, a cave where a famed outlaw hid his treasure, and sopapillas. It was part dinner...
Getting Creative: What Sporting Events are Doing to Draw in Fans
Touchdown! Home run! Slam dunk! Goaaaaaaal! Whichever sport gets you hyped up, I think we can all agree that 2020 has been a weird year for all fans. With COVID-19 not disappearing anytime soon, teams and sporting arenas have gotten creative, promoting new ways for...
A Beginner’s Guide to Promo: The Basics
So you’re new to the promotional products industry – welcome! There’s a lot to learn, but don’t worry, we’ve broken down the basics that you need to know to get started. What are promotional products? Promotional products are tangible and generally useful items that...
Supplier Spotlight: Supplying Jobs to a Community
As we embrace a new normal during this pandemic era, millions of people across the country have lost work. A trying time for many, but companies, including Direct Caps, are doing everything in their power to provide jobs to those who need it most. Based in...
Supplier Spotlight: Staying Open to Serve Others
Much of our economy has been on pause these past few months. Stores have closed, restaurants have shuttered, and a veil of uncertainty has covered our country. However, one thing is for certain, many businesses have stepped up to the plate to help one another during...
Best Practices to Help Small Businesses Boost SEO
People everywhere rely on search engines to help them find everything from new product ideas to where they're going to eat tonight. When you're searching for a specific product or company on a search engine, how often does your search actually go past the first page?...
The Top 25 Most Popular Products: August 2023
It’s September! And September has graced us with what we Texans like to call “false fall,” aka the time of year when we hit the mid-to-high 70s, low 80s, and then it’s back up into the high 90s in two weeks’ time....
Supplier Spotlight – Maple Ridge Farms: A Culture of Quality, Reliability, and Eco-Responsibility
Did you know that businesses spend over $7 billion on consumable business gifts annually, according to Packaged Facts, the leading market research company for the packaged food industry? That’s a lot! According to the latest PPAI Survey,...
The Beginner’s Resource Guide to Promo Product Safety
It seems like every month or so, something is being recalled – from romaine lettuce to children’s toys and more. While most don’t get national attention – some do. Not to mention, those products are displayed on the...