How to Inspire Your Customers With New Product Ideas
Even the most creative marketing plans can hit a wall. When your clients feel stuck in a promo rut, a fresh product idea might be exactly what they need to recharge their brand and stand out from the competition. Here’s how to help them break away from the same-old...
How to Inspire Your Customers With New Product Ideas
Even the most creative marketing plans can hit a wall. When your clients feel stuck in a promo rut, a fresh product idea might be exactly what they need to recharge their brand and stand out from the competition. Here’s how to help them break away from the same-old...
Supplier Spotlight – High Caliber Line: Bringing Something Different to the Table
It's one of those universal truths that when you jump on a Zoom call with someone, there will be a few minutes of awkward shuffling and small talk while you both get settled and adjust cameras. Maybe even a little nostalgia for the Verizon "can you hear me now?" ad....
The History of Promo Products
Ever picked up a promo product and wondered, where did it all begin? Let's take a tour of the history, innovation, and development of our favorite trinkets! It all began with Johannes Gutenburg in 1440 with his invention of the first mechanical printing press. The...
The Top 25 Most Popular Products in SAGE Total Access: October 2022
Spooky season has ended, and now it's time to celebrate coming together with the ones you love, eat some delicious food, and probably fall asleep on the couch in a turkey coma. It's Thanksgiving time! Looking towards the holidays, which are fast approaching now that...
“Damn Good” Branding: Torchy’s Tacos
Today is a great day! I finally get to have an exclusive fireside chat with you about one of my favorite brands—Torchy’s Tacos (or, as most of us call it, Torchy’s for short). If you haven’t tried Torchy’s, I am so sorry for your loss. This taco company delivers...
The 4 Key Ingredients To Effective Advertising
As a supplier in the promotional products industry, branding is your business. Not only is it your job to make sure that your products help the end buyers properly brand themselves, but you also must brand yourself to be able to compete in the industry. Advertising...
The Top 25 Most Popular Products: March 2024
The big event has finally passed – the eclipse! Did you see it? We had a pretty stunning view here in Dallas. It was definitely one of those things where you know it’ll be cool, but then you see it, and all your expectations are...
5 New Ideas for Construction Promo Campaigns
Promotional products are undoubtedly an important part of a marketing campaign, but adding a logo to a product that will keep workers safe becomes incredibly invaluable. When you’re working hard on a construction or safety-themed promotional...
The Oddities & Curiosities Expo: A Lesson in Excellent Branding
Outside of fall and Halloween, I think my favorite time of the year has to be Spring! The weather is warming up, the thunderstorm/tornado season is here (you can take the Okie out of Oklahoma…), and there are so many fun activities! One...