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5 Scary Good Halloween Marketing Ideas to BOOst Sales

Halloween is almost here! This means all the skeletons, ghouls, and witches are coming out to play, and so should your business! If you feel like your marketing efforts have reached a dead end, consider embracing the spooky season and reach new customers with some...

The Power of Promo: Why People Love Freebies

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for nothing. That’s why your business should consider free promotional...

15 Brand Names People Use as Generic Terms

Lots of the common items we use every day, such as zippers and escalators, were once specifically brand names. It takes special brands to become so well-known that we use their names in conversations without even realizing – here are 15 brand names you might not...