The kids are back to school, and while the weather isn’t cooling yet, we here at SAGE are ready for fall. And while fall in Texas hits a little more in December than in September, the thought counts, right? Not to mention, the top increases and decreases in searches definitely reflect the change in weather, and that is something we can get behind!

For July’s most popular product categories, tumblers have moved up to the number four spot, knocking down caps. Meanwhile, towels have also dropped down to the number seven spot, with mugs moving up to six. Lanyards and notebooks have taken over the nine and tenth spots this month – kicking fans and awards off the list!

Now, this is what we’re talking about! Ornaments have increased by 85%, and beanies have increased by 74%. And I am choosing to believe food jumping by 64% is preparations for Thanksgiving.

When it comes to decreases – the trend continues! Suntan lotions, aka sunscreen (does anyone under the age of 60 actually call it suntan lotion?), decreased by 32%, while buckets (for sand?) decreased by 19% and shorts by 17%.

Moving on to top suppliers for the month, Evans Manufacturing dropped to the number 8 spot from last month’s number 5 spot, with ImprintID taking their spot and moving up from the 8th spot. Alphabroder moved up, while the Koozie Group dropped. And this month, High Caliber Line made an appearance, knocking Tekweld off the list!

Now, let’s take a look at the top 25 products for July 2024!

And that’s a wrap! Did any of these surprise you? Do you have any predictions for next month? Let us know in the comments below!

To take a look back at previous months, click here, otherwise, we’ll see you next month!