Wedding season is in full swing! Left and right, people are tying the knot, choosing their wedding cake flavor, making questionable bridesmaid dress decisions, and choosing their first dance song! 

Evidence of the first documented wedding comes from Mesopotamia around 2350 BC, though weddings as we know them didn’t really start to appear until much later. In fact, up until the middle ages, most people didn’t marry for love. They married for things like financial stability and reproduction. 

Outside of graduating from school, dying, and having kids – a wedding is probably one of the most important life events. A lot of money goes into them to make sure that the special day is perfect. In fact, according to TheKnot.com, the average cost of a wedding is $30k. 

That’s a big, big industry. 

Before we break down the cost of everything that goes into a wedding – let’s first talk about the engagement.

Those planning months are imperative for both the happy couple and the vendors. Couples are looking to make their wedding picture perfect, and the vendors are looking to make the sale. From bridal shows to Pinterest, wedding planning is an epic endeavor.

Speaking of bridal shows – what are they? Well, they’re a trade show of sorts. Just for the end user rather than, like in our industry, suppliers showing off their wares to distributors. There are even LGBTQ+ bridal events!

There, couples can find anything from photographers, taste wedding cake samples, catering samples, shop for wedding attire, look at venues — the list is endless for what couples can find. A bridal/wedding show is a great way for happy couples to get ideas and keep up with wedding trends. No puffy 80s wedding dress sleeves here!

And, if you haven’t already guessed, these shows are the perfect place for promotional products! Here are some ideas to pitch to your customers in the wedding industry!

1. Double Diva™ Compact Mirror

2. Clear Holographic Cosmetic Pouch

3. Cake Squeezies® Stress Reliever

4. 6′ Standard Table Throw

5. Makeup Brush Cleaner

6. Lip Balm with Natural Beeswax

It would also be a great idea to suggest imprinting QR codes to your clients! These could link to their website, or their social media, about 77% of engaged couples follow wedding vendors on social either to get ideas or because they like the vendor!

And of course, you don’t have to pitch those products solely to those showing off their business at bridal shows. These are also perfect for dress shops, makeup artists, hair stylists, tuxedo and suit rental shops, tailors, event venues, and more.

Now that the planning is done, what does the final cost look like? Let’s break it down!

• The average cost per guest: $256
• The average cost of a wedding dress: $1,900
• The average cost of the venue: $11,200
• The average cost of the photographer: $2,600
• The average cost of the groom’s attire: $260
• The average cost per head for catering: $75
• The average cost for hair and makeup: $250
• The average cost of a DJ: $1,500
• The average cost for a florist: $2,500

Whew, that’s a lot!

Plus, the wedding industry is still growing as the tail end of the Millennial generation is getting married, and Gen Z’ers are starting to tie the knot. So if you are looking to expand your client list, or have customers in the wedding industry, these promotional products are sure to equal wedded bliss! 

Looking for more ideas? Check out the Idea Wizard in SAGE Total Access for more product inspiration! If you’d like to check out other mini-dives, click here! 

Source: TheKnot.com