“Yes, you can BEL Promo that.”

Not many brands can pull off transforming their name into a verb: Google, Uber, and Velcro are some of the rare exceptions. BEL Promo exerts ongoing effort to make their tagline more than a slogan; they want it to be the litmus test for how they operate.

Humble Beginnings

In the early 2000’s, BEL Promo was known only for their drinkware. They have since expanded to any promotional product category imaginable. Not only have they grown the product selection, but they’ve also made changes to simplify pricing, provide 2-day production on most items, and to offer 12-piece minimums across all products. Smaller MOQs help to widen the market reach to smaller companies.

White Glove Service

BEL Promo desires to provide white glove service for distributors. “When they win, we win.” Not unlike the white glove service you may imagine receiving at a luxury hotel, the company strives to remove restraints and do what it takes to make the distributors look good. This includes turnaround times, quantities, meeting expectations, and having a dedicated team member associated with an account. In other words, “What can we do to make this easier for you?”

The supplier goes so far as to encourage distributors to visit them in person in Miami, Florida. It’s proof of transparency, an opportunity to build a relationship, and a way to help distributors better understand the production process and build confidence in the BEL Promo brand. Think of it as a rapport-building field trip.

Case in Point

Susan Lewandowski, Managing Director at BEL Promo, personifies what it means to meet expectations. She champions the team, tackles customer challenges head on, and works on the front line. The story is told of a deadline being missed for a distributor because of a minor production error. The distributor was upset about the delay, so Susan drove the order to them herself to ensure prompt delivery. That’s not an everyday thing, but it goes to show how committed the BEL Promo leadership is to meeting expectations.

Yes, Chef!

When we asked Michelle Yulo, Sr. Marketing Manager at BEL Promo, to provide a metaphor that best describes the brand, she said it’s like a well-run kitchen during the dinner rush. Everyone knows their role. There’s constant communication and high expectations, and the success is built on teamwork. Yes, Chef! You can BEL Promo that.

Looking Ahead

Moving into the future, BEL Promo is wanting to be more strategic in their efforts with the customer class, grow opportunities with smaller resellers, and take better advantage of the kitting trend in their efforts to connect with distributors.

From then until now, BEL Promo has been known for their drinkware and they have expanded to become a one-stop-shop for all things promo. Throughout their history, they’ve said, “Try us, and we’ll go from there,” bringing things back to the verb form of promotional products.