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Marketing Inspiration
  • SAGE Staff  |  Published: August 16, 2018

4 Ways the SAGE Print Studio Helps You Win More Business

Professional catalogs are an important part of your marketing mix for many reasons. They can win over new customers, motivate purchases, and increase your brand recognition. Unfortunately, they can al…

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Business Advice
  • SAGE Staff  |  Published: August 9, 2018

What’s in a Name? The 5 Types of Domain Names and Which One Is Right for You

Don’t underestimate the power of the right domain name! Keep in mind this will be linked in your email signature, displayed proudly on your business cards, printed on catalogs, and well, just about …

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Promotional Product Ideas
  • SAGE Staff  |  Published: August 3, 2018

Know Your Shades: 4 Types of Iconic Sunglasses

“The future’s so bright, I gotta wear shades.” - Timbuk 3 Sunglasses have been and always will be one of the most popular promotional products. Why? Because practically everyone wears them and the…

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Marketing Inspiration
  • SAGE Staff  |  Published: July 26, 2018

It’s Time to Get Social: How to Grow Your Social Media Following and Boost Engagement

Social media is an essential piece in the puzzle of your overall marketing strategy. It helps businesses acquire new customers, increase brand awareness, drive traffic, and even boost overall conversi…

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Industry Trends
  • SAGE Staff  |  Published: July 19, 2018

Purpose-Driven Marketing: Social Responsibility in the Promotional Products Industry

Now more than ever, companies big and small are participating in corporate social responsibility (CSR) programs and aligning their businesses with a dedication to giving back. About a decade or two a…

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Promotional Product Ideas
  • SAGE Staff  |  Published: July 9, 2018

5 Promo Products Every Gamer Wants Now

Gaming conventions like E3 and Gamescom draw in hundreds of thousands of attendees and contribute to a $115-billion industry. If you have customers who are involved in the gaming industry or even othe…

5 Promo Products for Breweries that Will Make You Say Cheers
Promotional Product Ideas
  • SAGE Staff  |  Published: July 3, 2018

5 Promo Products for Breweries That Will Make You Say “Cheers!”

There are now over 6,000 craft breweries in the USA. Your clients might have the best beer in the history of the human race, and the best entrepreneurial spirits, but there’s only one way for us t…

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Industry Trends
  • SAGE Staff  |  Published: June 30, 2018

How to Make Sure You Are Ready for Google Chrome’s Security Changes

Back in July 2018, Google Chrome made some changes that now impact many websites, including the sites you and your clients use to run your businesses. In an effort to improve security and keep your p…

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SAGE Updates
  • SAGE Staff  |  Published: June 14, 2018

Q&A With Jonathan Strauss, President and CEO of PPPC

We are excited to announce SAGE and PPAI have formed a strategic relationship with Promotional Product Professionals of Canada (PPPC) to bring together three of the strongest organizations in the prom…

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Business Advice
  • SAGE Staff  |  Published: June 8, 2018

5 Ways to Connect With Your Clients

What priority should your customers have in your business? The first priority, right? When your clients are the backbone of your business, you should constantly be working on forming a connection with…

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