Branding 101: Let’s Talk Logos
A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that represen…
5 Apps To Take The Grunt Work Out Of Spring Cleaning
Spring is here and that means it’s time for spring cleaning. Now is when you should be purging all of the junk that has accumulated over the winter, and organize your life so you can have a relaxing …
What Millennials Want (And How To Work With Them)
Many people in the promotional products industry agree that there is a high demand to diversify the industry with young professionals bearing fresh ideas and new perspectives. Furthermore, we need the…
The 4 Key Ingredients To Effective Advertising
As a supplier in the promotional products industry, branding is your business. Not only is it your job to make sure that your products help the end buyers properly brand themselves, but you also must…
Get More For Your Money At Tradeshows
Are you struggling to get enough traffic to your tradeshow booth? Are you collecting hundreds of leads that never lead to sales? Whatever your goals at your next tradeshow may be, following these fi…
Why You Should Be Having More Fun At Work
SAGE turned 23 yesterday and that got us thinking how much our company embodies the spirit of a 23 year old. For starters, we’re energetic, bright and a have a go-get-‘em attitude. Just like any twe…
Team Up! 4 Benefits Of Joining An Industry Association
Do you ever feel like a little fish in a big pond? The promotional products industry is one of breadth and depth, so it’s easy to feel lost or disconnected at times. You know how, as a child, you we…
Most Valuable Promotions Of Super Bowl XLIX
Aside from ad spending, one of the highest grossing promotions associated with the Super Bowl is merchandise. In the past, clothing manufacturers would get a head start by printing thousands of tees …
4 Steps To #Winning Social Media
Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the…
4 Freebies You Should Be Getting At Tradeshows
Having just returned from Sin City, where I was for The PPAI Expo last week, I’m feeling like a bit of a rule breaker. So – just this one time – I’m not going to let what happened in Vegas stay in Ve…