Crisis Communication 101
Uh oh! Not a crisis! Just as you would put a fire safety plan together for your office, you need to be prepared when other forms of disaster strike. Did you know? What is Crisis Communi…
The Science Behind a Promotional Plushie
I lied. There is no science. Only fuzziness! The truth is...there is no science behind a perfect promotional plushie, just fuzziness, and love. And as a plushie connoisseur from the day I was born…
10 Unique Promotional Items for the Financial Industry
The entire financial sector can benefit from promotional products, from banks and lenders to insurance and asset management. So, we scoured the SAGE database to find ten unique promo items that banker…
Top 25 Most Popular Products in SAGE Total Access: February 2023
It's that time of the year; we've sprung forward, and now we're getting a little more sun each day. Warmer weather is on the horizon, and if you're like me, probably some seasonal allergies too! Let'…
Promotional Products + Social Media: The Perfect Giveaway Match
Like all good stories, this one starts with me doom-scrolling at 3 AM on TikTok. Now, I fully admit that I am not a normal person by any stretch of the imagination, and admittedly, my feed reflects t…
Marketing DIY: Experiential Promo Products
We’ve all heard of DIY kits. They’re fun and exciting, and they allow us to dip into our creative side. But what makes a DIY promo product so special? If you’re like me, when you receive an ex…
Industry Mini Dive: Band Merch
The next time you're out and about running errands - whether it's at your local mall (hopefully it isn't dead!), grocery store, or even hitting up a restaurant, take a moment to look at the shirts pe…
5 Design Terms You Should Know
While graphic design is a skill I would love to say I have, sadly, I can barely resize an image. However, we have some amazing designers here at SAGE that gave me the inside scoop on the most common …
Industry Deep Dive: Promo for Tattoo Artists and Piercers
A far cry from the days where tattoos were reserved for sailors heading out to battle – tattoos and piercings are now so mainstream that these mostly small businesses comprise a $3 billion-per-year i…
2023 Apparel Trends Forecast
These apparel trends are soon to make their mark in 2023! When I look to see what will be trending in the promotional apparel world, I always start my research by looking at the fashion industry f…