If there’s one thing a promotional products tradeshow is good for, it’s getting free samples of all of the latest and greatest products. But there’s more to these tradeshows than just freebies. Here a…

Last week, I and 77 other industry professionals from 30 states met in Washington, D.C., for the sixth annual PPAI Legislative Education and Action Day (L.E.A.D.). This was my first time participating…

Tradeshows are common occurrences in the promotional products industry. Despite the transition to digital means of communication, distributors continue to place a high value on face-to-face communicat…

Despite the transition to digital means of communication, high attendance at tradeshows means businesses continue to place a high value on face-to-face communication.  Distributors value tradeshows be…

Are you struggling to get enough traffic to your tradeshow booth?  Are you collecting hundreds of leads that never lead to sales?  Whatever your goals at your next tradeshow may be, following these fi…

Do you ever feel like a little fish in a big pond?  The promotional products industry is one of breadth and depth, so it’s easy to feel lost or disconnected at times.  You know how, as a child, you we…

Having just returned from Sin City, where I was for The PPAI Expo last week, I’m feeling like a bit of a rule breaker.  So – just this one time – I’m not going to let what happened in Vegas stay in Ve…