Proof in the Pudding: The Power of Promo
Promotional products, why do they work? In this industry, we can come up with a million reasons why a business could use a promo item. But is there any proof in the pudding? In the latest cons…
Industry Trends
Promotional Products + Social Media: The Perfect Giveaway Match
Like all good stories, this one starts with me doom-scrolling at 3 AM on TikTok. Now, I fully admit that I am not a normal person by any stretch of the imagination, and admittedly, my feed reflects t…
Industry Deep Dive: Promo for Tattoo Artists and Piercers
A far cry from the days where tattoos were reserved for sailors heading out to battle – tattoos and piercings are now so mainstream that these mostly small businesses comprise a $3 billion-per-year i…
10 Cool Products We Saw at The PPAI Expo: 2023
Whew! It's hard to believe that The PPAI Expo has already come and gone! It always seems to go by so fast - especially considering how much planning and packing go into it in the months leading up. O…
2023 Color Trends
As 2022 ended, we said goodbye to the dreamy, nostalgic Veri Peri from Pantone. We saw this color trending throughout the year in many different promotional items, from tumblers to car visors. I was …
The History of Promo Products
Ever picked up a promo product and wondered, where did it all begin? Let's take a tour of the history, innovation, and development of our favorite trinkets! It all began with Johannes Gutenbur…
Tradeshows- For Ultimate Idea Generation
Tradeshows are common occurrences in the promotional products industry. Despite the transition to digital communication, distributors continue to place a high value on face-to-face communication to g…
The Statistical Power of Exhibiting at Tradeshows
Tradeshows are back and they're bigger and better than ever before! As humans, we value that face-to-face contact. Distributors value tradeshows because they allow them to review and discuss products …
Targeting the Travel Industry
From white, sandy beaches, to the highest peak on the mountain, the world is awaiting travel promo. The travel industry is packed full of niche places to introduce promotional products. From places t…
The Ultimate Guide to a Happier Millennial and Gen Z Workforce
In an ever-changing world, Millennials and Generation Z are slowly becoming the vast majority in the workplace. This new shift by a technology-favoring workforce allows us to take on a new, fresh per…