Targeting the Travel Industry
From white, sandy beaches, to the highest peak on the mountain, the world is awaiting travel promo. The travel industry is packed full of niche places to introduce promotional products. From places t…
Industry Trends
The Ultimate Guide to a Happier Millennial and Gen Z Workforce
In an ever-changing world, Millennials and Generation Z are slowly becoming the vast majority in the workplace. This new shift by a technology-favoring workforce allows us to take on a new, fresh per…
How to Make More Website Content by Doing Less
Coming from someone who writes every day for a living, sometimes creating new content for your website is a little difficult to do. When you produce any writing piece, it takes time to develop a good…
5 Rules Not to Follow for Social Media
Social media is some sort of magic these days. There is so much that goes into each social media post, story, and video, that sometimes it's hard to keep up with the new trends. But the ability to…
The 411 on QR Codes
The no-contact business card of the century. The magic, the mystifying, the incredible... The QR Code! QR (quick response) codes were developed in 1994 by a Japanese engineer for the purpose …
Your Brand is Your Business: Part 2
A branding guide is a necessity when it comes to marketing your business effectively. It helps users connect with the brand by giving a consistent image, logo, color scheme, and font. On their own, e…
Team Up! 4 Benefits of Joining an Industry Association
Do you ever feel like a little fish in a big pond - or maybe even more of an ocean - especially because the promotional products industry is so large? It can be easy to feel lost or disconnected at ti…
Why Sports Sponsorships Are the Future of Marketing
Nike, Coca-Cola, Doritos, you name it. Brands that we know and love have seamlessly affiliated with countless sports teams worldwide. Athletes like Michael Jordan, Serena Williams, and Tiger Wood…
5 Steps To Rank Higher In Search Engines
A strong and healthy search engine ranking plays an important factor in your online success. It’s like any sport — you want to climb the rankings ladder in order to get a better view of your competit…
What is Upcycling?
We all know how to reduce, reuse and recycle; the three “r’s” we learned by heart to reduce post-user consumption. In the promotional products industry, we often brainstorm how we can increase t…