Branding 101: Let’s Talk Logos

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that represen…

The 4 Key Ingredients To Effective Advertising

As a supplier in the promotional products industry, branding is your business.  Not only is it your job to make sure that your products help the end buyers properly brand themselves, but you also must…

Most Valuable Promotions Of Super Bowl XLIX

Aside from ad spending, one of the highest grossing promotions associated with the Super Bowl is merchandise.  In the past, clothing manufacturers would get a head start by printing thousands of tees …

4 Steps To #Winning Social Media

Social media is one of the fastest growing and ever-changing media platforms in existence.  What began as an online community for the younger generations, now encompasses billions of people across the…

4 Ways To Increase Sales With Catalogs

Print catalogs are no longer just direct-selling tools.  They drive web and store traffic, are a channel between technologies and, perhaps most important, build brand awareness.  This awesome infograp…

Print Marketing Is Back (Did it ever really leave?)

With all of the advances in technology and e-commerce, you would think print catalogs would be a dying marketing strategy.  However, print catalogs remain a relentless driving force of sales for many …

The 4 “-abilities” Of A Company Email Address

A new SAGE Blog post…on a Wednesday?  Can it be?  Your eyes are not deceiving you, it is in fact Wednesday and this is another wonderful SAGE blog post to spice up your hump day. Since we at SAGE a…

Your Brand Is Your Business – Market It!

As a company in the promotional products industry, your entire business revolves around helping customers increase their brand awareness.  Meanwhile, your own brand is on the backburner.  Enhancing yo…

5 Methods To Generate More Online Sales

Whether you’ve been reading our recent blog posts about improving your website and following the guidelines religiously, or you’ve been thinking, “C’mon SAGE, I already do all of that.  But what good …

Top 5 Reasons Your Clients Should Sponsor Events

I doubt you’ve ever ordered a drink at an event and received your cold, frothy beverage in a plain, red Solo® cup.  It seems there isn’t an item at an event that isn’t plastered with some company’s lo…