The World of Content Marketing
There is a new trend in marketing that you may not have heard of before. Many of us use ads and brochures as primary marketing sources for promotional products. We all, at some point, want to get …
Marketing Inspiration
Graphic Design Trends to Watch for in 2022
With another year fading into the rearview mirror, it's time to start looking forward to everything great and groovy coming for 2022. What does this new year have in store for designers and design-lo…
The Art of the Viral Product
It's really hard to believe that it's already 2022 - it seriously feels like just yesterday it was 2021 (and no, that's not a New Year's joke). We are still in the midst of a pandemic, and businesses…
How to Convince Prospects of the Power of Promo
For promo industry professionals, it’s easy to forget that there are people out there who don’t know what promotional products are or how they can work for a business. Selling to clients who already …
8 Retro Promo Products to Bring You Back
When I was little, I remember going to antique stores with my grandma. She lived out of state from us, and whenever she would visit, or we would visit her, we would always find some sort of small dow…
Promotional Products & The Olympics
The 2020 Tokyo Olympics (goodness, that sounds weird to type) are fully underway! At the time of writing this, the United States has 73 medals - our athletes bringing home a total of 24 in gold, 28 i…
How to Drive Traffic to Your Virtual Booth
Though in-person events are starting to come back, virtual events aren’t going anywhere. In fact, experts say that virtual tradeshows and conferences are here to stay. Whether as standalone online ev…
5 Tips on How to Choose Products for a Company Store
Our previous blog about company stores touched on why they are a great tool to keep your client's branding consistent and have a one-stop-shop to outfit their teams, sell merch, and more. You can che…
A Marketing Plan Adventure: Part 2 (Free Downloadable Template!)
We have hit that start button, come off the pause menu, and we are back with Part 2 of A Marketing Plan Adventure! If you haven’t checked out part one yet, I highly recommend you do so because 1) it…
SONIC State Swag: How Promotions Go Viral
In late March, beloved fast food chain SONIC partnered with Detroit-based sign painter Kelly Golden to release a new merch collection called Local SONIC Swag that's got a little something for everyon…