15 Brand Names People Use as Generic Terms
Lots of the common items we use every day, such as zippers and escalators, were once specifically brand names. It takes special brands to become so well-known that we use their names in conversations…
Marketing Inspiration
Animal Crossing: Merch Madness
Animal Crossing: New Horizons came out in mid-March, and it quickly became a bit of a phenomenon. If you’re unfamiliar with the game, Animal Crossing is a cute life simulation game where your job is …
Think Outside of the Box With Unboxing Videos
We all enjoy that element of surprise (well, most of us!). Unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to products and the bran…
Promote Your Website Like A Pro: Top Ways to Increase Online Engagement
In today’s world, a polished, detailed, concise website is crucial for every business to have. Gone are the days of looking through phone books, customers now turn to the web to research businesses, …
How to Use Email Analytics to Improve Your Marketing Strategy
Email marketing is incredibly important to every marketing strategy but especially right now; it’s the most effective way to reach your customers when you can’t meet face-to-face. Even if your compan…
TikTok: Promoting a Brand in Under 60 Seconds
TikTok came out of what felt like thin air back in 2018 and has quickly become one of the most downloaded apps in the world. It began as a moderately successful video sharing app in China called Douy…
Creative Ways to Use Social Media to Market Your Business
Social media is an important part of any company's online presence. It helps businesses acquire new customers, increase brand awareness, drive traffic, and even boost overall conversions. It's not al…
How to Incorporate Videos Into Your Marketing Strategy
Video marketing has become an important part of every brand's marketing strategy. From converting prospects on your website to engaging your audience on social media, there are plenty of ways to use …
Memes & Marketing
When you think of “memes” what do you imagine? For many, when someone says meme, they envision this kind of image below – a silly image and some kind of witty saying, or possibly a tidbit of advice, …
The About Us Page: Telling Your Company Story
The About Us page is probably one of the first pages that you’ll create for your website. You may call it something else – “About”, “Mission”, “Our Story”, etc. – but these introductory pages all ser…