Marketing Inspiration

Getting-the-Most-Out-of-Your-Content

How to Get the Most Out of Your Content

Keeping up with what’s hot in the ever-changing marketing world can be challenging, but the importance of creating good content to share with your prospects and customers isn’t going anywhere. Good c…

Write-Action-Driven-Copy

How to Write Action-Driven Copy

ACTION, ACTION, WE WANT ACTION! Where email once was the new, high-speed method of reaching customers, it increasingly takes a backseat to here today, gone tomorrow social media posts. Emails cont…

Email-Marketing-Mistakes-to-Avoid

Email Marketing Mistakes to Avoid

It’s no secret that email marketing is a powerful tool. A good email campaign attracts new customers and builds your business. If your emails aren’t converting into orders, you might be making some …

Gen-Z'ers

What Makes Gen Z Tick?

It’s 2020, and Generation Z is growing up. The generation is made up of people born between 1995 and the 2010s, putting the eldest of the group squarely in their mid-twenties. Chances are that you ma…

Why-People-Love-Freebies

The Power of Promo: Why People Love Freebies

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for no…

Network of computers and touch screen smart devices connecting online: mobile apps, technology and connections

15 Brand Names People Use as Generic Terms

Lots of the common items we use every day, such as zippers and escalators, were once specifically brand names. It takes special brands to become so well-known that we use their names in conversations…