Industry News & Trends

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6 Ways to Make the Most of The PPAI Expo

Heading to The PPAI Expo in Las Vegas, the promotional products industry's biggest event of the year, but a little overwhelmed by the sheer excitement of Sin City? We don’t blame you! Aside from th…

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4 Ways SAGE Conference Sets You Up For Success

We can’t wait to head to Vegas in January for an amazing week focused on our industry! If you’re already heading to The PPAI Expo, kick off the week with SAGE Conference, the industry’s largest confer…

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The 5 W’s of Promotional Products

There's a difference between knowing who your customers are and understanding why they behave the way they do. Whether you're a veteran or a novice in the promotional products industry, it's always wo…

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An Inside Look at SAGE Show 2017

Having just wrapped up SAGE Show 2017, we are riding on a wave of excitement and want to share with you the tremendous success of our annual promotional products tradeshow! Breaking all previous recor…

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Three New Features to Love in SAGE Mobile 6.5

When SAGE Mobile debuted in 2011, the promotional products industry had its first mobile solution with full product and supplier research, setting a new standard for the technology available to distri…

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Part 3: How to Be a Tradeshow Rock Star

You travel for your promotional products business. You discover new products and learn about industry trends. You make connections and shake hands. Then you return home, get sucked into your usual rou…

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Part 2: How to Be a Tradeshow Rock Star

For most B2B markets, tradeshows are an obvious business investment. Similarly, (but in a league of its own) our industry treats tradeshows as an essential marketing medium. And while most of us know …