Professional catalogs are an important part of your marketing mix for many reasons. They can win over new customers, motivate purchases, and increase your brand recognition. Unfortunately, they can al…
Don’t underestimate the power of the right domain name! Keep in mind this will be linked in your email signature, displayed proudly on your business cards, printed on catalogs, and well, just abou…
“The future’s so bright, I gotta wear shades.” - Timbuk 3 Sunglasses have been and always will be one of the most popular promotional products. Why? Because practically everyone wears them an…
Social media is an essential piece in the puzzle of your overall marketing strategy. It helps businesses acquire new customers, increase brand awareness, drive traffic, and even boost overall conversi…
Now more than ever, companies big and small are participating in corporate social responsibility (CSR) programs and aligning their businesses with a dedication to giving back. About a decade or two…
We are excited to announce SAGE and PPAI have formed a strategic relationship with Promotional Product Professionals of Canada (PPPC) to bring together three of the strongest organizations in the prom…
What priority should your customers have in your business? The first priority, right? When your clients are the backbone of your business, you should constantly be working on forming a connection with…
In this industry, it's all about standing out from the competition. Between perfecting your marketing campaigns and searching for trending products, setting forth a strategic plan to increase your sal…
It’s a cold hard fact that people rarely go past the first page of Google search results for what they’re looking for (a study even cites a whopping 95% of web traffic stops at the first page). Bu…
Just like in every other aspect of our lives, we're always looking to make things easier on ourselves. Over the past few years, in the wake of Amazon, more and more retailers are adopting the online s…