3 Superpowers Business Owners Can Learn Today
Let’s start off with something important: You are awesome! You run your own business in a billion-dollar industry. And even though there are some days that you feel more like Clark Kent than Superman,…
Business Advice
5 Easy Ways to Make Your Website Stand Out From the Crowd
Everyone knows that having an online business presence is essential. Oftentimes, your website is the first thing people will see when they're searching for the services you offer. So you want to make …
How to Inspire Creativity in the Workplace
Creativity is an essential factor in creating a successful business. One recent study shows that 82% of companies believe there is a strong connection between creativity and business results. So how d…
How to Write a Blog That Everyone Will Want to Read
Customers are no longer satisfied with merely good products and good customer service. Today, you also need to provide your customers with valuable insight into who you are, what makes your compan…
4 Ways the SAGE Print Studio Helps You Win More Business
Professional catalogs are an important part of your marketing mix for many reasons. They can win over new customers, motivate purchases, and increase your brand recognition. Unfortunately, they can al…
What’s in a Name? The 5 Types of Domain Names and Which One Is Right for You
Don’t underestimate the power of the right domain name! Keep in mind this will be linked in your email signature, displayed proudly on your business cards, printed on catalogs, and well, just abou…
Know Your Shades: 4 Types of Iconic Sunglasses
“The future’s so bright, I gotta wear shades.” - Timbuk 3 Sunglasses have been and always will be one of the most popular promotional products. Why? Because practically everyone wears them an…
It’s Time to Get Social: How to Grow Your Social Media Following and Boost Engagement
Social media is an essential piece in the puzzle of your overall marketing strategy. It helps businesses acquire new customers, increase brand awareness, drive traffic, and even boost overall conversi…
Purpose-Driven Marketing: Social Responsibility in the Promotional Products Industry
Now more than ever, companies big and small are participating in corporate social responsibility (CSR) programs and aligning their businesses with a dedication to giving back. About a decade or two…
Q&A With Jonathan Strauss, President and CEO of PPPC
We are excited to announce SAGE and PPAI have formed a strategic relationship with Promotional Product Professionals of Canada (PPPC) to bring together three of the strongest organizations in the prom…