Top Tips for E-Commerce
Every business with an online store wants to increase traffic and orders, but it can feel a little daunting. A simple online search for “e-commerce tips” will bring you thousands of results of list a…
Business Advice
How to Deal with Negative Reviews
No matter how well you run your business, it’s bound to happen: an unfavorable rating. But don’t panic! A negative review is not the end of your business (or the world!) and if handled properly, can …
5 Steps to Make the Transition from Working at Home to the Office Easier for Employees
Working from home has looked very different these past couple of months. Your work area has also become a classroom, the typical work attire is sweatpants and a ball cap, and your kids treats you lik…
Working From Home: How Technology Has Kept Us Connected
The coronavirus pandemic has forced millions of people to quickly adapt to a slew of lifestyle changes. From no longer going out for leisure activities or shopping to putting a hold on conferences an…
5 Simple Ways to (Virtually) Boost Employee Morale
By now, the excitement of working from home, taking long walks with the dog, and eating box mac n’ cheese for breakfast (because why not) has lost its luster. Most of us feel like we are starring in …
Building a Logoed Brand Kit
How do you create a branded company gift that is simultaneously personal, unique, and valuable? A brand kit is a fantastic way to showcase the products and decoration methods that you offer, as well …
Coronavirus (COVID-19) Small Business Resources
On March 11, the Centers for Disease Control declared the COVID-19 outbreak a pandemic. Since then, actions have been taken at both the state and national levels to decrease the spread of the virus a…
Words Have Power: Why Copywriting Matters for Your Business
When you hear the word “copywriting” what do you think of? For many, they think it relates to legal jargon and intellectual property – that’s not the case at all. Copywriting is different from copyri…
Competing with Big Online Promo Sellers
Over the past decade, shopping 100% online has become the new normal. It’s not a surprise that this has begun trickling over into the promotional products industry. Industry discussion boards are inu…
How to Create Visually Appealing Email Campaigns That Convert
When you skim through your email inbox, what’s the deciding factor when deleting an email or reading through it? Is it the way it’s designed? The eye-grabbing subject line? Or maybe the sale at the t…