Stayin’ Fresh with SAGE Total Access
Sometimes it’s hard to develop new and innovative ideas for your clients. You may ask yourself, “What do the people want?” "What do they need?" In all lines of work, occasionally, we g…
Business Advice
The Promotional Power of Giving Back
Now more than ever, giving back matters to consumers. Customers are urging companies to incorporate social responsibility efforts into their business plans, and their shopping decisions are influence…
10 Ways to Drive Traffic to Your Website
There isn't a magic spell or riddle that can transform your website traffic overnight. But, what if I told you some hidden secrets that could drive new clients to your website? And I'm not…
What the Heck is an NFT?
From Elon Musk to Eric Andre, Reese Witherspoon to the Crazy Frog, and just about every other public figure in-between, everyone has been talking about NFTs. At a glance, they look like funky little …
The Next Generation of Promo: What’s Trending with Generations Z and Alpha
While many people typically think of Generation Z as a bunch of teens dancing on TikTok, this generation actually makes up a sizeable portion of the current workforce. In fact, Gen Z was born between…
Fitness Trends of 2022
At the beginning of every year comes new fitness resolutions and that means new trends! In the fitness industry, there are so many different workouts to try, from Pilates to HITT, there's something f…
How Trends are Forecasted
Love them or hate them, trends are an essential part of marketing any business and keeping you relevant to your customers. Whether or not you choose to follow a trend is up to you, but as a promo pro…
Top 3 Color Trends for 2022
Your promotional products color palette plays a significant role in the client decision-making process. Your audience may go with a competitor’s product just for the mere fact they have a more versat…
A SAGE Company Store Story
A few years ago, I worked for a popular restoration company franchise as their marketing manager. Part of my responsibilities beyond handling the online marketing was providing support for our sales …
The World of Content Marketing
There is a new trend in marketing that you may not have heard of before. Many of us use ads and brochures as primary marketing sources for promotional products. We all, at some point, want to get …