The PPAI Expo Direct-2-You wrapped up last week, signaling the official start of 2021 for the promo products world! After a year full of “unprecedented times” emails, changed plans, adjusted expectat…
Small businesses have been competing with larger brands for customers since the birth of the big-box store. Now, in addition to the brick-and-mortar battlefield, small businesses with an online prese…
Nobody likes to be the bearer of bad news. Unfortunately, it’s nearly impossible to avoid during your career. Mistakes happen, schedules change, and plans fall apart sometimes. Knowing how to break t…
ACTION, ACTION, WE WANT ACTION! Where email once was the new, high-speed method of reaching customers, it increasingly takes a backseat to here today, gone tomorrow social media posts. Emails cont…
Promo products professionals are no stranger to the power of promotional products, and if you’re in the promo business, you probably already know just how impactful they can be for a company or organ…
It’s no secret that email marketing is a powerful tool. A good email campaign attracts new customers and builds your business. If your emails aren’t converting into orders, you might be making some …
Nervousness before giving a speech or a presentation is not just normal, it’s one of the most common anxieties. Public speaking, even when you’re doing it in a Zoom meeting from the comfort of your h…
Halloween is almost here! This means all the skeletons, ghouls, and witches are coming out to play, and so should your business! If you feel like your marketing efforts have reached a dead en…
Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for no…
The act of selling goods and services in person has been around for centuries – let’s be honest, even cavemen bartered with each other! When Benjamin Franklin founded America’s oldest insurance c…