SEO-for-Small-Businesses

SEO For Small Businesses

Small businesses have been competing with larger brands for customers since the birth of the big-box store. Now, in addition to the brick-and-mortar battlefield, small businesses with an online prese…

How-to-Handle-Giving-Customers-Bad-News

How to Deliver Bad News to Customers

Nobody likes to be the bearer of bad news. Unfortunately, it’s nearly impossible to avoid during your career. Mistakes happen, schedules change, and plans fall apart sometimes. Knowing how to break t…

Write-Action-Driven-Copy

How to Write Action-Driven Copy

ACTION, ACTION, WE WANT ACTION! Where email once was the new, high-speed method of reaching customers, it increasingly takes a backseat to here today, gone tomorrow social media posts. Emails cont…

Email-Marketing-Mistakes-to-Avoid

Email Marketing Mistakes to Avoid

It’s no secret that email marketing is a powerful tool. A good email campaign attracts new customers and builds your business. If your emails aren’t converting into orders, you might be making some …

Why-People-Love-Freebies

The Power of Promo: Why People Love Freebies

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for no…