Put a Company Store to Work for You!
Company stores are a great way to help your clients keep their branding consistent while outfitting their teams, selling merch, and more. If you're not familiar with the concept, a company store …
Business Advice
Engaging Your Team in a “Work From Home” World
With the recent one-year anniversary of our own company's in-person operations moving to remote, we know first-hand how hard it can be to keep your employees engaged and feeling connected. In the…
5 Promotional Products that Give Back
Are you looking to capture people’s attention? For a promotion that really packs a punch, consider choosing a product that partners your client’s organization with a social good program. By giving ba…
How to Get the Most Out of Your Content
Keeping up with what’s hot in the ever-changing marketing world can be challenging, but the importance of creating good content to share with your prospects and customers isn’t going anywhere. Good c…
5 Reasons Not to Miss SAGE Conference 2021 Virtual
The PPAI Expo Direct-2-You wrapped up last week, signaling the official start of 2021 for the promo products world! After a year full of “unprecedented times” emails, changed plans, adjusted expectat…
SEO For Small Businesses
Small businesses have been competing with larger brands for customers since the birth of the big-box store. Now, in addition to the brick-and-mortar battlefield, small businesses with an online prese…
How to Deliver Bad News to Customers
Nobody likes to be the bearer of bad news. Unfortunately, it’s nearly impossible to avoid during your career. Mistakes happen, schedules change, and plans fall apart sometimes. Knowing how to break t…
How to Write Action-Driven Copy
ACTION, ACTION, WE WANT ACTION! Where email once was the new, high-speed method of reaching customers, it increasingly takes a backseat to here today, gone tomorrow social media posts. Emails cont…
25 Insane (…but true!) Facts About Promotional Products
Promo products professionals are no stranger to the power of promotional products, and if you’re in the promo business, you probably already know just how impactful they can be for a company or organ…
Email Marketing Mistakes to Avoid
It’s no secret that email marketing is a powerful tool. A good email campaign attracts new customers and builds your business. If your emails aren’t converting into orders, you might be making some …