TikTok: Promoting a Brand in Under 60 Seconds
TikTok came out of what felt like thin air back in 2018 and has quickly become one of the most downloaded apps in the world. It began as a moderately successful video sharing app in China called Douy…
Caitlin Flynt(Marketing Coordinator)
Building a Logoed Brand Kit
How do you create a branded company gift that is simultaneously personal, unique, and valuable? A brand kit is a fantastic way to showcase the products and decoration methods that you offer, as well …
How to Track Down Hard-to-Find Products
Has this ever happened to you? You receive an email from a client with an attached photo of a cool item they saw somewhere, and they’re asking if you can get it for them. You need to find this produc…
Coronavirus (COVID-19) Small Business Resources
On March 11, the Centers for Disease Control declared the COVID-19 outbreak a pandemic. Since then, actions have been taken at both the state and national levels to decrease the spread of the virus a…
Competing with Big Online Promo Sellers
Over the past decade, shopping 100% online has become the new normal. It’s not a surprise that this has begun trickling over into the promotional products industry. Industry discussion boards are inu…
7 Fresh Products Perfect for Spring
The days are getting longer, and the weather is beginning to warm up – that means spring is coming! From outdoor concerts and craft fairs to sports events and graduations, if your clients are looking…
Predicting Promo Trends for 2020
Some trends grow over time, picking up steam until reaching peak popularity. Other trends materialize almost overnight, thanks to a well-timed celebrity tweet or appearance in a viral TikTok video. W…
Memes & Marketing
When you think of “memes” what do you imagine? For many, when someone says meme, they envision this kind of image below – a silly image and some kind of witty saying, or possibly a tidbit of advice, …
Beating Burnout
Between heavy workloads and tight deadlines, it’s no surprise that people tend to feel overwhelmed or stretched thin sometimes. When work stress gets to be too much, it can cause a serious problem ca…
The About Us Page: Telling Your Company Story
The About Us page is probably one of the first pages that you’ll create for your website. You may call it something else – “About”, “Mission”, “Our Story”, etc. – but these introductory pages all ser…