How to Convince Prospects of the Power of Promo
For promo industry professionals, it’s easy to forget that there are people out there who don’t know what promotional products are or how they can work for a business. Selling to clients who already …
Caitlin Flynt(Marketing Coordinator)
What Does Sustainability Mean for Apparel?
If you’ve spent any time in fashion circles this year, you know that sustainability is the hot topic of the moment. With discussions swirling about fast fashion, ethical production, and everything in…
The Fidget Phenomenon
Seasoned promotional products professionals will remember the fidget spinner craze of 2017: seemingly overnight, the world became obsessed with those little plastic spinners. Industry message boards …
SAGE Show 2021: The Recap
SAGE Show, SAGE's second annual online tradeshow and one of the industry's largest online events, wrapped up a few weeks ago. With over 2,500 attendees, more than 150 virtual booths, popular and exci…
Don’t Play Reindeer Games with Your Holiday Orders
It might sound crazy, but the fall/winter holiday season is right around the corner! Like a lot of people, I’m a bit of a last-minute holiday shopper. Last year, I was still shopping for gifts for…
Love It, Hate It, or Debate It: Either Way, Rate It!
These days, you can rate just about anything online. Between Yelp, Google, Amazon, Facebook, and so many more, there’s a place to rate and review every place you go and everything you purchase, and t…
How to Drive Traffic to Your Virtual Booth
Though in-person events are starting to come back, virtual events aren’t going anywhere. In fact, experts say that virtual tradeshows and conferences are here to stay. Whether as standalone online ev…
Mindfulness and the Workplace
“Mindfulness” has become an increasingly popular buzzword over the past year, with workers suffering from pandemic-related burnout and record high stress levels. But what does it really mean? Mind…
Boost Your Productivity with SAGE Project Management
For many people, staying on top of everything is not as simple as it sounds. If you've ever found yourself struggling to keep up with deadlines, get everything for an order where it needs to be on ti…
SONIC State Swag: How Promotions Go Viral
In late March, beloved fast food chain SONIC partnered with Detroit-based sign painter Kelly Golden to release a new merch collection called Local SONIC Swag that's got a little something for everyon…