How to Get the Most Out of Your Content
Keeping up with what’s hot in the ever-changing marketing world can be challenging, but the importance of creating good content to share with your prospects and customers isn’t going anywhere. Good c…
Caitlin Flynt(Marketing Coordinator)
6 Promotional Products for the Perfect Spring Clean
Did you know that the concept of “spring cleaning” has cultural significance? Many cultures and religions have cleansing rituals that fall in the late winter/early spring, and the practice of spring …
5 Reasons Not to Miss SAGE Conference 2021 Virtual
The PPAI Expo Direct-2-You wrapped up last week, signaling the official start of 2021 for the promo products world! After a year full of “unprecedented times” emails, changed plans, adjusted expectat…
10 Design Trends to Look Out for in 2021
It’s official: 2020 is over! With everyone’s least favorite year finally behind us, it’s time to start looking forward. What does 2021 have in store for graphic designers (and design lovers)? Desi…
How to Deliver Bad News to Customers
Nobody likes to be the bearer of bad news. Unfortunately, it’s nearly impossible to avoid during your career. Mistakes happen, schedules change, and plans fall apart sometimes. Knowing how to break t…
Predicting Promo Trends for 2020: How’d We Do?
In January, we made predictions about what products would be the hottest in 2020. To recap that blog, which you can read here, this was our promo trend forecast: sustainable products, socks, tech pro…
25 Insane (…but true!) Facts About Promotional Products
Promo products professionals are no stranger to the power of promotional products, and if you’re in the promo business, you probably already know just how impactful they can be for a company or organ…
Email Marketing Mistakes to Avoid
It’s no secret that email marketing is a powerful tool. A good email campaign attracts new customers and builds your business. If your emails aren’t converting into orders, you might be making some …
10 Ways to Overcome Your Fear of Public Speaking
Nervousness before giving a speech or a presentation is not just normal, it’s one of the most common anxieties. Public speaking, even when you’re doing it in a Zoom meeting from the comfort of your h…
What Makes Gen Z Tick?
It’s 2020, and Generation Z is growing up. The generation is made up of people born between 1995 and the 2010s, putting the eldest of the group squarely in their mid-twenties. Chances are that you ma…