Author: Betty Anderson

Betty Anderson(Marketing Content Writer)

Betty is the Marketing Content Writer at SAGE. She is a self-proclaimed, bonafide nerd, and when she's not writing, you can find her playing video games, watching space documentaries, hunting for vintage Star Wars toys, and binge-watching the latest show on Netflix.

Industry Trends

The Birds Work for the Bourgeoisie.

Did you know that pigeons are liars?  Let me explain. They’re secretly spying on us. All birds are. Birds aren’t real and never have been – at least, not since the 1970s. But our story st…

Supplier Spotlight

Mixie: A Scent Above the Rest

Over the last few years, self-care has been a big buzzword – with the pandemic really bringing to light the importance of how you care for yourself daily and not just through daily hygiene like brush…

Curated-Company Stores
Business Advice

A SAGE Company Store Story

A few years ago, I worked for a popular restoration company franchise as their marketing manager. Part of my responsibilities beyond handling the online marketing was providing support for our sales …

Marketing Inspiration

The Art of the Viral Product

It's really hard to believe that it's already 2022 - it seriously feels like just yesterday it was 2021 (and no, that's not a New Year's joke). We are still in the midst of a pandemic, and businesses…