Congratulations!
You’ve just upgraded your SAGE Website to Professional Plus!
Or, if you already have it and want to level up your SAGE Website knowledge, welcome!
In this blog, we’re going to cover how you can get the most out of the content package. For a refresher: the content package is included with a SAGE Website Professional Plus subscription. With this website tier, you’ll receive fresh content made by our talented (shameless plug) writers, designers, and product specialists right to your website to keep it relevant, fresh, and ready for picky Google SEO bots and customers!
Let’s look at some of the content that’s included, why you want it, and how you can make the most of it!
Industry Relevant Blog Articles
Not a writer? No problem! We’ve got you covered; our copywriters here at SAGE write everything in the content package. Need a portfolio? Just meander through the SAGE Blog to check out our work. Monthly, we publish articles that feature blog topics like product ideas for events and holidays, case studies on specific industries, and more!
Why do you need blogs on your website?
Google says blog articles are handy and draw more people to your website. This is true! They have bots crawling your website periodically to boost your rankings within a customer’s search for keywords.
When you add long-form content to your site like a blog, you’re telling your customers you’re an expert in the promotional products industry. They’re looking for your ideas, advice, and solutions. It does a few things for your brand, too, like increasing visitor retention and establishing their trust in your brand. They know you’ll get the job done, get the job done right, and answer any questions they may have.
Curated Product Collections
The Curated Product Collections are one of our newest additions to the Content Package. These are unique, industry-specific pages that contain products relevant to that industry.
Why should you use them?
Say you are a potential customer who happens to be searching for promotional products for your line of business. They can access industry-themed pages to look through products for inspiration. If nothing strikes their fancy, they’ll even be redirected to all of the products you have listed on your website so they can find the perfect promo for their campaign!
How can you use them?
Curated Content Pages are probably one of the handiest features at your fingertips regarding the Content Package. Not only do they position you as an expert in promotional products for their specific industry, which increases trust, but they can also be a nifty sales tool. Because they come prepopulated with loads of industry-specific products, you can send the links directly to your customers for them to browse.
Pair them with your social media accounts to give you a great opportunity for more social content, and let your followers (and visitors to your social accounts) know that you have a pretty good handle on what their business needs. Plus, it will generate clicks to your website.
You can pair them with email campaigns, too. Make an email campaign featuring some industry-specific products you find within SAGE Total Access, then link to the page within your email telling your subscribers to check out your website for more ideas.
The features listed above aren’t even half of it, either! There’s so much more, like informational, entertaining videos that help your customers understand the promotional products industry or welcome homepage text catered to your company. Speaking of homepages, we also have homepage banners that roll out in a timely manner every month. Perfect for visitor retention!
And those videos we mentioned? They can also be sent to your customers, whether in an email campaign, a newsletter, or linked on your social media pages.
Make your website shine and stand out to visitors. Contact your Account Advisor today for more information on getting started or if you need more tips and tricks on the content package. To check out other website and marketing tips, take a look at our blog here!
