The Top 25 Most Popular Products in SAGE Total Access: July 2024

The kids are back to school, and while the weather isn’t cooling off just yet, we are more than ready for it! And from the looks of it, according to our top category increases and decreases for the month of July, so are your customers!

For July’s most popular product categories, tumblers have moved up to the number four spot, knocking down caps. Meanwhile, towels have also dropped down to the number seven spot, with mugs moving up to six – which makes sense because mugs are the perfect fall gift! Lanyards and notebooks (likely due to all those back-to-school orders) have taken over the nine and tenth spots this month – kicking fans and awards off the list.

Now, this is what we’re talking about! Ornaments have increased by 85%, beanies by 74%, and food items by 64%. It sounds like preparations are already underway for the upcoming holiday season!

When it comes to decreases, the seasonal shift continues! Sunscreen decreased by 32%, while buckets decreased by 19% (for cookouts and beach sand possibly?), and shorts by 17%.

Moving on to top suppliers for the month, Evans Manufacturing dropped to the number 8 spot from last month’s number 5 spot, with ImprintID taking their spot and moving up from 8th. Alphabroder moved up, while the Koozie Group dropped. And this month, High Caliber Line made an appearance, knocking Tekweld off the list!

Now, let’s take a look at the top 25 products for July 2024!

And that’s a wrap! Did any of these surprise you? Do you have any predictions for next month? Let us know in the comments below!

To take a look back at previous months, click here, otherwise, we’ll see you next month!