In recent years, the lines between athletic wear and everyday clothing have blurred, giving rise to the booming trend of athleisure.
This fashion revolution, characterized by its blend of comfort, functionality, and style, has taken the world by storm. From the gym to the office and everywhere in between, athletic wear and athleisure are not just wardrobe staples but also powerful promotional tools for businesses. Here’s why athletic wear and athleisure promotional products are the new hit thing.
The Rise of Athleisure
Athleisure, a term that combines “athletic wear” and “leisure,” represents a lifestyle shift toward health, fitness, and overall well-being. This trend started gaining momentum in the early 2010s and has since become a global phenomenon. Brands like Lululemon, Nike, and Adidas have been at the forefront, offering stylish and versatile clothing that seamlessly transitions from workout sessions to casual outings.
The appeal of athleisure lies in its ability to provide comfort without sacrificing style. High-performance fabrics, sleek designs, and a focus on functionality have made these clothes a favorite among people of all ages. The versatility of athleisure means that consumers are willing to invest in pieces that can serve multiple purposes, further driving the trend’s popularity.
Why Do Athleisure Promotional Products Work?
High Usage: Athleisure items are worn frequently, both in and out of the gym. This high usage translates to greater visibility for brands that choose to invest in athleisure promotional products. Whether it’s a branded hoodie, leggings, or a stylish gym bag, these items get noticed in various settings, amplifying brand exposure.
Wellness Association: By aligning with the health and wellness trend, brands can create a positive image in the minds of consumers. Athleisure products convey a message of an active, balanced lifestyle, which many people aspire to. This association can enhance brand perception and foster customer loyalty.
Used Regularly: Unlike traditional promotional items that may end up forgotten in a drawer, athleisure products are practical and valuable. High-quality clothing and accessories are appreciated and used regularly, ensuring that the brand’s message is continually reinforced.
Customization Opportunities for Teams/Events: Athleisure items offer ample opportunities for customization. Your clients can add their logos, colors, and unique designs to create products that reflect their identity. This personalization strengthens brand recognition and makes the items more appealing to consumers.
Source: Women’s Health
Brand Inspiration
Here are a few brands that are trending in the athleisure world:
Things to keep in mind when searching for athleisure products:
- An Actual Size Range – People come in all shapes and sizes. A diverse size range is essential to expanding your client’s brand and catering to everyone, not just a select few.
- Accessibility – Look for products that offer inclusive clothing options. For example, Velcro shoes or an extra zipper might be available for those with different abilities.
- Colors, Styles, and More – Many athleisure brands offer various colors, textiles, and more for different types of activities. From a comfy night in to a fierce round of pickleball, your clients should also consider offering styles that cater to a range of activities.
For more ways your clients can utilize promotional products to promote overall well-being and maintaining a healthy lifestyle, check out our in-depth guide, Industry Deep Dive: Health and Wellness.
This article has been updated from its previous publication in July 2017.
