Technically the first day of summer isn’t until June 20, but here in Texas, we’re definitely already feeling the heat. And we’re definitely already seeing those summer promo items moving up the list when it comes to what was hot and what was not in SAGE Total Access this past month.
So, get your predictions ready, and we’ll start by taking a look at the top most popular products categories from May! It looks like we had a few swap spots, and lanyards fell out of the top 10 for the first time in a while, making room for notebooks! Getting ahead of that back-to-school ordering rush, possibly?

The top increases from April to May show a lot of items you probably expected, like shorts and fans, because hello summer! But we also saw an increase in trays, name plates, and calendars indicating your customers are hiring and getting ready for the end of the year even earlier than usual!

When it comes to the highest decreases, again, some of these you could have probably expected. Specifically seeds and sashes now that we’re past spring and graduation season, and candles do tend to be a more popular promo in the fall and winter. But plants were a surprising one – speaking as a collector of many plants, I’d welcome a plant promo all year long!

As for our top suppliers, the top 10 are holding steady from April to May with a few small changes in order. Ariel and SanMar switched spots and so did Evans and alphabroder.

And now, for the top 25 most popular products for May 2024!

Best Promotions USA LLC
Item# 1000B
BEST Coolie

Evans Manufacturing
Item# 7327
Gardena Velvet-Touch VC Stylus Pen

Nu Promo International
Item# PE6214
Soft-Touch Aluminum Pen

Koozie Group
Item# 45081
Koozie® Collapsible Can Cooler

Numo
Item# 0070-3M KK
Neoprene Kolder Kaddy Coolie

Ariel Premium Supply Inc
Item# LSB-SB03
Stress Ball

Jornik Manufacturing Corporation
Item# JK-1852
Soft Touch Journal (5″X 7″)

Rivers Promo Inc.
Item# 123915
14″ X 18″ Polyester Drawstring Backpack

Rivers Promo Inc.
Item# 308252
Collapsible Neoprene Can Cooler

Evans Manufacturing
Item# 8000
Non-Woven Grocery Tote Bag

PCNA
Item# 1603-01
40 Oz. Stanley Quencher H2.O FlowState™ Tumbler

SanMar
Item# PC54
Port & Company® Men’s Core Cotton T-Shirt

Ariel Premium Supply Inc
DMU-MX23
Maxim 40 Oz Vacuum Insulated Stainless Steel Mug

Jornik Manufacturing Corporation
Item# JK-9950
Classic Promo Sunglasses

ImprintID
Item# LDS34
3/4″ Dye-Sublimation Lanyards

BEL Promo
Item# A7102
11 Oz. Traditional Coffee Mugs

Tekweld
Item# CB100
Natural Lip Balm

High Caliber Line
Item# H710
Very Kool Cooling Towel

Koozie Group
Item# 45448
Koozie® britePix® Can Cooler

Ariel Premium Supply Inc
Item# WOF-SS19
Solstice Softbound Journal

Leprechaun Promotions LLC
Item# FZCC
FoamZone Collapsible Can Cooler

SanMar
Item# NKDC1963
Nike Dri-FIT Micro Pique 2.0 Polo Shirt

Koozie Group
Item# ICLGEL
BIC® Intensity® Clic™ Gel Pen

Giftarget Inc
Item# STT002
Metal Soft Touch Stylus Pen

Evans Manufacturing
Item# 8300
Non-Woven Value Tote Bag
And that’s a wrap! Did any of these surprise you? Do you have any predictions for next month? Let us know in the comments below!
To take a look back at previous months, click here, otherwise, we’ll see you next month!