The Eras: Promo Tour

If there’s one artist who knows how to put on a show, it’s Taylor Swift. From her country beginnings to her pop powerhouse status, Swift has captured millions of hearts all over the world with her evocative lyrics and catchy melodies. And much like you would expect, her concert merch sells out almost as fast as the tickets themselves!

So, what do you do when you can’t get the official merch? You improvise! While licensing is always something to be aware of in the promo world, your customers can still use promotional products to evoke a feeling or match a theme. Remember when Beyonce asked all of her concertgoers to wear silver? And the Barbie movie reignited everyone’s love for pink?

Let’s take a journey through Taylor’s discography and find the perfect swag to match the mood of each record!

1. Taylor Swift (2006)

Ah, the album that started it all! With tracks like “Tim McGraw” and “Teardrops on My Guitar,” Taylor Swift’s debut album introduced us to her storytelling prowess and country charm. For this album, nothing says country chic like custom cowboy hats. Picture fans donning these hats while singing along to their favorite tracks at a summer concert!

2. Fearless (2008)

“Fearless” marked Taylor’s transition from country darling to global superstar. With anthems like “Love Story” and “You Belong with Me,” this album captured the hearts of listeners worldwide. To complement the youthful energy of “Fearless,” why not offer custom charm bracelets featuring iconic symbols from Taylor’s lyrics? Each charm could represent a different song, making it a cherished keepsake for fans.

3. Speak Now (2010)

“Speak Now” showcased Taylor’s growth as a songwriter and storyteller. Known for its confessional lyrics and heartfelt ballads, this album felt like a personal diary set to music. To capture the intimate spirit of “Speak Now,” consider offering custom journals or diaries adorned with Taylor Swift quotes. Fans can pour their hearts out just like Taylor did in her songs.

4. Red (2012)

“Red” saw Taylor embracing pop influences while staying true to her songwriting roots. With tracks like “I Knew You Were Trouble” and “22,” this album explored the highs and lows of love and heartbreak. To complement the fiery passion of “Red,” how about offering makeup bags in vibrant shades of red? Fans can show off their favorite album while carrying their makeup in style.

5. 1989 (2014)

“1989” marked Taylor’s full transition into pop music, and what a transition it was! With infectious hits like “Shake It Off” and “Blank Space,” this album became an instant classic. To capture the retro-cool vibes of “1989,” consider offering a 4-in-1 music system perfect for playing Taylor’s music. It’s a nod to the past with a modern twist, just like Taylor’s reinvention.

6. Reputation (2017)

“Reputation” showed a darker, edgier side of Taylor Swift. With tracks like “Look What You Made Me Do” and “Delicate,” this album explored themes of fame, love, and redemption. To match the sleek sophistication of “Reputation,” consider offering custom sunglasses (maybe even with #swifty etched on the lenses)! It’s the perfect accessory for fans who want to channel Taylor’s fierce attitude.

7. Lover (2019)

“Lover” marked a return to Taylor’s romantic roots with tracks like “Lover” and “Me!” This album celebrated love in all its forms, from the passionate to the playful. Tote bags are the perfect way for fans to spread love (and your client’s messaging) wherever they go.

8. Folklore (2020) & Evermore (2020)

Taylor surprised fans with not one but two quarantine albums in 2020: “Folklore” and “Evermore.” With their indie-folk vibes and introspective lyrics, these albums provided comfort and escapism during uncertain times. To match the cozy atmosphere of “Folklore” and “Evermore,” consider offering custom knit beanies or cozy blankets. It’s like a warm hug from Taylor herself.

From country crooner to pop sensation, Taylor Swift has evolved with each album, capturing the hearts of fans worldwide. And with the perfect promotional products, fans can carry a piece of Taylor’s magic wherever they go. So whether you’re belting out anthems from “Fearless” or getting lost in the folklore of “Evermore,” there’s a Taylor Swift-inspired swag for every occasion.

To delve more into music and merch, or to learn more industry-specific promotional product ideas, check out our industry guides here!