Industry Mini Dive: Alcohol

industry mini dive: liquor banner

It’s probably a bit of a cliche at this point but have you ever noticed that every get-together in movies/TV shows always includes someone getting wine? Usually, the door opens, and the guest is holding a bottle of wine excitedly, then the camera cuts to them on a cute little patio as they’re drinking the wine and laughing under twinkle lights.

But why is this such a popular scene?

Because alcohol is a pretty damn good gift (hello, our industry!), and let’s be real, picking up a bottle of wine for a dinner party when you’re not sure what to bring is almost always a good call. And it’s great for the promotional products industry, too!

But first, let’s take a look at the alcohol industry as a whole and see where the numbers stand. Cue the infographic!

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That is a WHOLE LOT of alcohol consumed!

So, what type of ideas can we generate for the promotional products world? Well, anything! Alcohol and related products are a great promotional tool and they’re reusable – everyone has that favorite drink cooler or stadium cup they reach for every time. Plus, they’re not just limited to big budgets either. Things like bottle openers, shot glasses, and beer glasses are all great options and are sobriety-friendly for those who may not drink! And here are ten more:

1. Koozie® Collapsible Can Kooler

Koozie® Collapsible Can Kooler Item# 45081 Koozie Group SAGE# 57550
Item# 45081
Koozie Group
SAGE# 57550

2. Vinyl Wrapped Paddle Style Bottle Opener

Vinyl Wrapped Paddle Style Bottle Opener Item# B-OPEN8A STOPNGO Line SAGE# 51399
Item# B-OPEN8A
STOPNGO
Line SAGE# 51399

3. Rustic Laser Engraved Wood Box with Custom Etched Wine and Glasses

Rustic Laser Engraved Wood Box with Custom Etched Wine and Glasses Item# GDE1-130G A+ Wine Designs SAGE# 62420
Item# GDE1-130G
A+ Wine Designs
SAGE# 62420

4. 4.5 Oz. Mini Mason Jar Shot Glasses

4.5 Oz. Mini Mason Jar Shot Glasses Item# A9709 BEL Promo SAGE# 67337
Item# A9709
BEL Promo
SAGE# 67337

5. Signature Collection Lux Flask

Signature Collection Lux Flask Item# 96021 Origaudio SAGE# 69075
Item# 96021
Origaudio
SAGE# 69075

6. Normandy Cheese/Wine Charcuterie Set

Normandy Cheese/Wine Charcuterie Set Item# EH4358 Logomark Inc. SAGE# 50111
Item# EH4358
Logomark Inc.
SAGE# 50111

7. Brandy 7-Piece Cocktail Set

Brandy 7-Piece Cocktail Set Item# EH3328 Logomark Inc. SAGE# 50111
Item# EH3328
Logomark Inc.
SAGE# 50111

8. Deluxe Square Decanter

Deluxe Square Decanter Item# 99-047 Sterling Cut Glass Co Inc. SAGE# 66926
Item# 99-047
Sterling Cut Glass Co Inc.
SAGE# 66926

9. Rail Bar Mat

Rail Bar Mat Item# 7120-01 iline Promo SAGE# 67364
Item# 7120-01
iline Promo
SAGE# 67364

10. Ice Mold Stamp

Ice Mold Stamp Item# MPSJJ023 MegaPromo Solutions Inc. SAGE# 52583
Item# MPSJJ023
MegaPromo Solutions Inc.
SAGE# 52583

Find all of these and more in SAGE – we’ve got over 1.2 million verified products and counting!

What’s your favorite drinkware promo item? Let me know in the comments below! To check out more industry deep dives, click here!

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(Marketing Content Writer)

Betty is the Marketing Content Writer at SAGE. She is a self-proclaimed, bonafide nerd, and when she's not writing, you can find her playing video games, watching documentaries, hunting for heavy metal records, and going down rabbit-holes on Wikipedia.

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