Industry Mini Dive: Alcohol

It’s probably a bit of a cliche at this point but have you ever noticed that every get-together in movies/TV shows always includes someone getting wine? Usually, the door opens, and the guest is holding a bottle of wine excitedly, then the camera cuts to them on a cute little patio as they’re drinking the wine and laughing under twinkle lights.

But why is this such a popular scene?

Because alcohol is a pretty damn good gift (hello, our industry!), and let’s be real, picking up a bottle of wine for a dinner party when you’re not sure what to bring is almost always a good call. And it’s great for the promotional products industry, too!

But first, let’s take a look at the alcohol industry as a whole and see where the numbers stand. Cue the infographic!

That is a WHOLE LOT of alcohol consumed!

So, what type of ideas can we generate for the promotional products world? Well, anything! Alcohol and related products are a great promotional tool and they’re reusable – everyone has that favorite drink cooler or stadium cup they reach for every time. Plus, they’re not just limited to big budgets either. Things like bottle openers, shot glasses, and beer glasses are all great options and are sobriety-friendly for those who may not drink! And here are ten more:

1. Koozie® Collapsible Can Kooler

2. Vinyl Wrapped Paddle Style Bottle Opener

3. Rustic Laser Engraved Wood Box with Custom Etched Wine and Glasses

4. 4.5 Oz. Mini Mason Jar Shot Glasses

5. Signature Collection Lux Flask

6. Normandy Cheese/Wine Charcuterie Set

7. Brandy 7-Piece Cocktail Set

8. Deluxe Square Decanter

9. Rail Bar Mat

10. Ice Mold Stamp

Find all of these and more in SAGE – we’ve got over 1.2 million verified products and counting!

What’s your favorite drinkware promo item? Let me know in the comments below! To check out more industry deep dives, click here!