3 Reasons Why You Should Be Using Email Marketing

email marketing header

“I wanted to figure out why I was so busy, but I couldn’t find the time to do it.”- Todd Stocker.

Does this sound like anyone you know? Most of us have had periods in our life when we were so busy we felt like we didn’t have time for even the most sensible things.

But one of the problems with being overly busy is that the best methods, the best knowledge, and the best skills can all mean nothing for your business if you don’t have time to use them properly.

Email marketing may fall into this bucket for you. Maybe you think it’s too time-consuming. Maybe you don’t have the resources to code emails and create fresh content. Maybe you think the effect wouldn’t be worth the effort anyway. And if you have a business without it, what’s the incentive anyway?

If you’re hesitant to jump into email marketing, here are three reasons why you ought to reconsider.

1. Astronomical ROI

Did you know?

HubSpot, 2023

Surveys continually show that email marketing is the most effective digital channel for customer retention in the United States. A recent B2B marketer survey found that…

email marketing

In fact, email marketing is so effective that 77% of marketers have seen an increase in email engagement over the last 12 months. (Not Another State of Marketing)

The data doesn’t lie – when it comes to marketing effectiveness, few tactics approach the value of email marketing. The potential return makes it nearly guaranteed to be well worth your time.

2. Massive Audience Size

The available audience for email marketing is about as high as you can find. There are 4 billion daily email users, and smartphone users prefer to receive brand communications via email. (HubSpot) Me included.

And since email marketing is largely an opt-in activity, it enjoys a relatively positive reputation, which helps preserve the large audience size.

Another marketer survey found that…

emails stats

If you are seeking a marketing method with a large potential reach, email is a prime vehicle.

3. Easy Access to Analytics

Email marketing also has an advantage over many other forms of marketing in its easy access to data and reporting, assuming you use a software package or service.

Email is the most-used source of data for analytics, with…

b2b marketing

Perhaps unsurprisingly, 99% of email users check their inbox daily, with some checking up to 20 times daily. Of those people, 58% of consumers check their email first thing in the morning. (OptinMonster)

The Bottom Line

What all this data should tell you, unequivocally, is that if you’re passing on email marketing, you’re also passing on business. And if you’re not using it, you can be certain that the majority of your competition is. The truth is that email marketing should be a crucial element of your strategy, no matter the size of your business.

You may be sold on the importance of email marketing, but if your calendar is still overflowing, it can be just as out of reach as ever. Coding emails and creating fresh content can turn into time-consuming projects if you let them.

Let SAGE Email Campaigns Do the Work for You

Fortunately, if you’re a SAGE Total Access subscriber, there’s a better way. SAGE Email Campaigns make email marketing easy for everyone. You can create powerful email marketing campaigns directly in SAGE Online with customizable email designs created specifically for the promotional products industry.

email templates

New Pre-designed Emails Each Month

Every month, SAGE creates two new marketing emails for you with graphics, text, and products that link directly to your website. They’re filled with fresh, themed promotional ideas guaranteed to inspire your customers.

But how easy is it? Well, let me show you.

new campaign

Choose your pre-designed, pre-filled email from a drop-down list.

email campaigns

Or select an email template to customize.

If you choose to build an email, select a template and add your own products, or start with a blank slate and enter your own HTML code for complete customization.

SAGE Email Campaigns are easy to send.

SAGE Email Campaigns also integrate with your SAGE CRM contacts so you can easily select a recipient list for your emails. You can send your email immediately, schedule it for future dates and times, or you can also set your account to automatically send campaigns on a regular basis. Plus, we’ll automatically mark and handle your unsubscribes in compliance with the CASL and CAN-SPAM Act.

View statistics at your fingertips.

You can also track your success with a real-time report on the number of opens, bounces, and unsubscribes. You can even see details like what time your recipient opened the email and which products they clicked on.

The bottom line?

The potential of email marketing continues to grow with no end in sight. And with SAGE Email Campaigns, you don’t need a marketing degree to reap the benefits! Plus, if you’re already a SAGE Total Access subscriber, did you know you already get 25 free emails to send each month?

So what are you waiting for? Learn more here or contact your SAGE Account Advisor to start using your free emails! You can also view how-to videos on www.sagemember.com by logging in and clicking “Support.”

Happy marketing!

This article was originally published in 2016 and has been updated for fresh content and accuracy.

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(Content Marketing Coordinator)

Ashley is the Content Marketing Coordinator at SAGE. She has a true passion for writing and blogging. In her free time, you can find her dancing ballet, cooking up one of her favorite recipes, or spending time with her husband Joe and puppy, named Pickles.

One Comment

  1. Thank you! Very informative article.

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