Elevating the Guest Experience in Hospitality


My husband travels for work. And sometimes, I get to tag along. As a promotional products specialist, I keep my eyes peeled for anything and everything branded on every trip. Some products you might not even notice, but the next time you stay at a hotel, take note of what is memorable!

My husband and I went to the Edition Hotel in New York about a year ago. And from the moment I stepped foot into that place, I was hooked. The moment I walked through the lobby, my senses were greeted with the unique essence of black tea, citrus, smoke, and chocolate. I grabbed my husband’s arm and asked, do you smell that?

Then I found out, this was the signature scent of the hotel. (Apparently, in luxury hotels, creating signature scents is a thing!)

After checking in, we went up to view our room and were greeted by even more fantastic signature products that I couldn’t get off my mind, even a year later. In the hospitality industry, providing exceptional guest experiences and amenities is key to attracting and retaining clients.

Here’s a list of each product that truly made our stay unforgettable and how your clients would benefit from these ideas too!


The World’s Comfiest Robes and Slippers: Nothing says luxury and relaxation like plush robes and cozy slippers. Offering robes and slippers in guest rooms elevate the guest experience, making every guest feel pampered and indulged. I appreciated the attention to detail and felt a sense of exclusivity while wearing it.


Personalized Toiletry Kits: Shampoo, conditioner, body wash, and body lotion, all in the Edition signature scent. Yes, please! Customized toiletry kits offer guests luxury and convenience during their stay. Branding these kits with a business logo and name creates a cohesive and memorable experience. The toiletry kits are not only for guests’ stay but a constant reminder of the hotel when they use the products at home or during future travels. I may or may not have purchased more kits from their website shortly after our stay.


Customized Room Diffusers: The sensational scent I mentioned before? Yes, it was a promotional product as well! Did you know creating a welcoming and pleasant ambiance in guest rooms is crucial for a memorable stay? Customized room diffusers with a signature scent or essential oils provide a delightful sensory experience and reinforce brand identity. The diffusers can be customized with a logo and placed strategically in guest rooms, creating a distinct and immersive atmosphere. I also purchased a diffuser from the Edition, don’t judge.

water bottle

Personalized Drinkware: The hospitality industry often revolves around food and beverages. Offering customized coffee mugs or glassware, a business logo allows guests to enjoy their favorite drinks while creating a connection with a brand. These items can be used in guest rooms or restaurants or as a parting gift. The Edition had customized water bottles that were so subtle you wouldn’t even notice it was a promo product until you were up close.


Customized Throws: One product in the Edition Hotel wasn’t branded with the logo but I felt this was a missed opportunity. Throws and blankets can offer guests warmth and a sense of luxury with each stay. Whether cuddled up with a good book or taking in the landscape on the balcony, a throw blanket is one of those subtle promotional products that elevate your brand. I couldn’t take this item home, but it truly enhanced my experience.

Creating a memorable and exceptional guest experience is paramount in the hospitality industry. Promo products boost the guest’s experience and serve as tangible reminders of a brand long after departure. I am still raving over the promotional products offered at the Edition Hotel in New York a year later, think about what a little branding and customization can do for your clients!

Image source: Shop the Edition

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(Content Marketing Coordinator)

Ashley is the Content Marketing Coordinator at SAGE. She has a true passion for writing and blogging. In her free time, you can find her dancing ballet, cooking up one of her favorite recipes, or spending time with her husband Joe and puppy, named Pickles.

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