Brand Consistency

Consistency in branding is crucial because it helps to establish a strong and recognizable image for your business. But that consistency doesn't just mean your website!

branding header

We’ve all heard consistency is key – but what does that mean exactly when it comes to your brand?

Consistency in branding is crucial because it helps to establish a strong and recognizable image for your business. But that consistency doesn’t just mean your website! When your branding is consistent across all platforms and touchpoints, it creates a sense of trust and reliability with your audience, differentiates you from your competitors, and reinforces your values and mission.

In this blog, we’ll show you how to reinforce your branding with an effective email signature and through your social media channels.

Keep it Simple

A simple signature design is more effective than a cluttered one. You must be straight to the point so people know how to contact you! Use a maximum of three fonts, keep the color scheme consistent with your brand, and add your logo to bolster your branding.

Include Key Information

A sound email signature includes your name, title, company name, phone number, and email address. Consider adding your website URL as well.

Add a Call to Action

Including a call-to-action (CTA) in your email signature can encourage recipients to take action. Examples of effective CTAs include scheduling a meeting, viewing top sellers, linking your company website, or connecting on social media. Use action words or phrases to draw attention to your signature, such as schedule a call now, meet with me, view our website, or follow our social!

call to action

Use Social Media Icons

Including social media icons in your email signature extends your branding to your social media channels and can help drive traffic to your social profiles, increase engagement, and improve your online presence. Only include your key social media platforms that are regularly updated, no need to include the YouTube channel you haven’t posted on in 5 years.

Update Regularly

Speaking of regularly updated, be sure to keep your email signature up-to-date to reflect your contact information or job title changes. This will ensure that your signature remains relevant and accurate. If you have an event link in your profile, remove it by the time the event ends.

Did You Know?

email signature, stats
Statistics Source: Gorgias

Add to Your Socials

In addition to maintaining a consistent brand identity, extending your branding to your social channels increases your brand recognition. Posting regularly will not only promote your products and services, but it will keep you top of mind with your audience. Consider adding fun industry facts or stats to your social media profiles to keep your followers engaged.

Include the same formatting, fonts, and color scheme across all channels, including your business, website, email signature, and social media. This will help create a cohesive look and feel and make it easier for people to recognize your company over the competition.

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Establishing brand consistency through email signatures and social media channels is essential in today’s digital age. You can easily create an effective email signature that enhances your brand identity by keeping your design simple, including crucial information, adding a call-to-action, using social media icons, and updating regularly.

Want to know more about keeping your branding cohesive? We’ve put together a whole Branding and Style Guide, loaded with information. Or get more tips, tricks, and marketing inspiration on the SAGE Blog here!

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(Content Marketing Coordinator)

Ashley is the Content Marketing Coordinator at SAGE. She has a true passion for writing and blogging. In her free time, you can find her dancing ballet, cooking up one of her favorite recipes, or spending time with her husband Joe and puppy, named Pickles.

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