The Science Behind a Promotional Plushie

promotional plushies image

I lied. There is no science. Only fuzziness!

The truth is…there is no science behind a perfect promotional plushie, just fuzziness, and love. And as a plushie connoisseur from the day I was born, I can definitely speak to the special connection between a client and a beloved stuffed animal!

So what makes a stuffy so unique? Let’s take a look into the world of plush!

The History Behind the Stuff(ing)

Who invented the Teddy Bear?

On February 15, 1903, toy store owner and inventor Morris Michtom places two stuffed bears in his shop window, advertising them as Teddy bears. Michtom had earlier petitioned President Theodore Roosevelt for permission to use his nickname, Teddy. Source: History.com

Thus, the teddy bear was born.

Source: The Smithsonian

Since then, teddy bears are the most popular stuffed animal on the market, followed by plush dogs and cats. But going into any toy store, you will find everything from a crocodile to a parrot!

Teddy Bear
Item #CT960
SAGE #57540
Supplier: IMAGEN Brands
Cheetah
Item #VAUR009
SAGE #57540
Supplier: IMAGEN Brands

Why Promotional Plushies?

Promotional plushies are a fun way to remember a brand (I have quite a few from various trade shows and events). What is especially great about promotional plushies is the fact that they appeal to a large audience! Also, stuffed animals are versatile and customizable for every industry. Here are just a few examples:

  • Zoos & Aquariums
  • Airports & Visitor’s Centers
  • National Parks & Amusement Parks
  • Museums
  • Schools & Day Cares
  • Sports Teams

Customization and Branding

One of the most popular ways your customers can style a promo plushie is with a customizable shirt, perfect for branding opportunities. I’ve seen other ways to brand promo plush, such as tiny hats, bandanas, and embroidery on the plush itself. Since stuffies come in many different shapes, sizes, and colors, your client can make a promotional plush uniquely theirs!

Audience

Stuffed animals are not just for children! Adults are reminded of their childhood and the emotional safety that plushies bring when presented with one. Stuffed animals are coined as “comfort objects” and allow us to carry that sense of comfort in our lives as we transition from childhood to adulthood. Like a cozy blanket, stuffies allow us to destress and relax. Studies have shown that stuffed animals can also aid with mental health challenges.

Plushies With a Purpose

While stuffed animals make great giveaways for businesses, they can also bring a positive impact to the community. They are the perfect pal for fundraisers or awareness. They can also be given as gifts of comfort to patients in hospitals, those going through emotional and traumatic experiences at police stations, or mourning a loss. A stuffed animal can even help reduce loneliness and provide a sense of connection.

Plushies are not only excellent promo products for getting your customer’s business visibility, but they can also provide an emotional connection that can not be received from other promotional items. Next time your clients are looking for a unique and meaningful giveaway, present them with promotional plushies or check out some of our other top trending promos here!

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(Content Marketing Coordinator)

Ashley is the Content Marketing Coordinator at SAGE. She has a true passion for writing and blogging. In her free time, you can find her dancing ballet, cooking up one of her favorite recipes, or spending time with her husband Joe and puppy, named Pickles.

2 Comments

  1. It sure would have been nice to call out several suppliers of plush to the industry. Artistic Toys is an excellent example of a supplier of plush for many years.

  2. Thank you for your thoughtful article, Ashley. Gibco is the leading custom plush supplier in the industry. USA owned and operated, we are a family-owned supplier based in Montana. We have many case studies on the impact of custom plush in advertising that we would be happy to share. Our new line, Cozykins™ are microwavable and freezer friendly plush infused with soothing lavender. Cuddly and soothing comfort plush for all ages.

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