Coming from someone who writes every day for a living, sometimes creating new content for your website is a little difficult to do. When you produce any writing piece, it takes time to develop a good topic, research relevant information, and create something worth reading.
We work in such an interesting industry, there hasn’t been one person I’ve come across that isn’t passionate about promo. Each product has a story to tell, and there’s so much that can bring promotional products to life in the form of a story.
Curating valuable content for your readers doesn’t have to be difficult. I’ve come up with a few steps to help you get started on your content creation journey.
1. Subject Matter
Good website content starts with a good subject. Writing blog articles, case studies, and press releases are all forms of conveying information to the reader. When you begin your writing journey, you need to have a clear subject in mind. What are you writing about, and why is it important to the reader? And at the end of the day, what can your client take from your content?
Let’s look at a few subjects to get your creative juices flowing:
- Business Advice- Have a little advice to share with the industry? Set the tone and write about upcoming trends, social media suggestions, and more!
- Promotional Product Ideas- Noticing new promo items hitting the market? Share your best advice on how to stay ahead of the trends and forecast upcoming products.
- Industry-Related Content- Share news and current events going on in the industry. This is also a great opportunity to write about specific niche industries with examples such as back-to-school promo or restaurant gear.
- Creative Case Studies- Do you have a client success story to tell? Share it on your website!
2. Sharing Information Through Text and Imagery
After you’ve found a good subject to write about, what would you like to convey to the reader? Every writing piece has a purpose, even if it’s just informing the reader. You can include imagery to tell your story better, such as images of products or even a video. This not only is visually pleasing but helps the reader comprehend the information in a different format.
Images, videos, infographics, and gifs are great elements to enhance your articles. The reader will have a better website browsing experience and will stay on your site longer. And from a scientific standpoint, 90% of information transmitted to the brain is visual. Source: SpeechSilver
3. The ROI
So you may be wondering, why should I put so much effort into writing content? Besides informing your readers about your product or service, content greatly affects website traffic. The more you write and keep your company website up to date, the better your search engine results.
Every time you create and publish articles or case studies, it’s one more indexed page on your company website. The more indexed pages you have, the better the opportunity to show up on search engine results pages, (SERPs), such as Google or Yahoo. Source: Hubspot
Now that you have viewers on your website looking at your content, you have the opportunity to convert blog traffic into leads!
When you create your blog, remember why your clients should be reading your content. In your website content, make sure to have a clear call to action. You can do so in a few ways:
- A contact form at the end of your blog
- An inbound link to purchase a product
- Your company contact information to learn more about your products or services
Creating a clear call to action allows your viewers to get in contact with you and become qualified leads!
4. Where to Begin?
Content creation is a beast within itself. But at SAGE, we make it easy.
If you’re not familiar with SAGE Websites, I invite you to take a look at our SAGE Website Professional Plus. Not only will you have an amazing website, but we can actually create the content for you.
Wait, it’s that easy?
Yup! With SAGE Website Professional Plus, you have not only a complete solution to your website needs, but also freshly curated content for your audience.
With SAGE Website Professional Plus, the content library includes:
- Industry-relevant blog articles
- Informational and entertaining videos
- Promotional product case studies and more!
And if you want to make your own content, SAGE Websites have an easy uploading process. Simple as that!
Hopefully, after reading this post, you will have a better grasp of how to approach content curation. Curation isn’t an easy skill to master, but with a little practice, some determination, and help from SAGE, you can start seeing positive results!