Adding Promo to Your Business

picnic, essentials, gifts

Your clients arrive in your business often seeking signs, banners, or other printed products. Whether they are a small business or a startup, they may need something else to promote their company. Any guesses on what that could be?

If you guessed promotional products, you are correct!

Promotional products can offer an array of different items that can be customized for any business or event. Making your business a one-stop shop for all things print and promo will give you a head start over the competition. Ready to see what’s behind the power of promo?

The Power of Promo

Where to Start

So, you may be asking yourself, where do I even start to see the power of promo? We’ll show you in three easy steps:

1. Self-Promo Your Shop – Promote your own business! Put a logo on each product as an example of what you can do for your clients.

2. Create Sample/ Display Kits – These should include the types of items clients can purchase in-store. These items can be used for a brick-and-mortar business such as business cards, pens, signs, banners, name tags, etc. Think of items a new business might need and combine them into a small display case so your clients can envision what their logo would look like on the products.

3. Include Blanks – There is a lot of power in blanks, the ultimate idea starter. Promo items that are blank and ready for customization are key to promoting promo. And did you know there are more than 50,000 blank products in SAGE?

Adding Promo to Your Business Increases ROI

An increased ROI is one of the most significant benefits of adding promotional products to your store. Your clients already come to you for printed products; why not save them a trip and sell them promo items? The main appeal is the convenience for your clients. Think about it, when you go to CVS to get a prescription, you may pick up a box of Kleenex or some cold/flu medication as well. One place to get things done streamlines the business and client process. An all-inclusive print and promo shop expands the possibilities for customization and branding, making it easier for you and the client at hand!

Traditional vs. Non-Traditional Promo

What should I carry in my store? Great question! You can carry a variety of traditional and non-traditional promotional products for your clients.

Examples of traditional and non-traditional promotional items include:

Traditional Promo

  • Pens
  • Tote Bags
  • Business Cards

Non-Traditional Promo

  • Watches
  • Coolers
  • Tumblers
  • Picnic Baskets

There are so many ways to attract new and recurring clients with promotional products. To learn more, click here to watch the Adding Promo to Your Business webinar!

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(Content Marketing Coordinator)

Ashley is the Content Marketing Coordinator at SAGE. She has a true passion for writing and blogging. In her free time, you can find her dancing ballet, cooking up one of her favorite recipes, or spending time with her husband Joe and puppy, named Pickles.

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