When you head out to the concession stand at your next event, I invite you to take a look at the advertisements around you or even that popcorn bucket you are holding.
Did you know Nike was going to be sponsoring this minor league football game or even the local print shop down the street? Now, think about how many people in that stadium are taking in the same information as you and associating those companies with this event.
With some quick math, that could be a lot of new eyes on your client’s logo or product. And that is what we call an event sponsorship! By encouraging your clients to sponsor events with promotional products, you’ll be helping them build their brand’s reputation.
For more ways to convince them, here are the top 5 reasons promotional products are brilliant for event marketing:
1. Enhance Brand Credibility
If your client is looking for a way to build their brand’s credibility, then have them consider an event sponsorship. Sponsoring an event, they can tap into the collective credibility of other successful brands, such as Nike or Coca-Cola. This strategy can help your client win more customers fast and reach quality audiences that are open to doing business.
Getting involved with an event and being seen as dependable will accelerate the process. Logo placement in various places such as flyers, brochures, websites, email marketing campaigns, tickets, signage, etc. will also increase brand awareness.
2. Reach a Highly Targeted Crowd
Events will have a certain mix of people that are in attendance. Sponsoring an event will have a much greater impact if that event is specifically targeted to your client’s prospects.
3. Gain Media Exposure
All events have their own marketing efforts to make sure the event is well attended and generally successful. When your client decides to sponsor an event, they will automatically get the benefit of being promoted throughout the process. Some events have local media support while others may offer national campaigns. This could provide extended exposure and visibility in markets they have not tapped into yet!
4. Community Involvement
Larger, more established corporations that get involved with local events will send the attendees a message that they are genuinely interested in providing support within the community. Companies that show generosity for a cause will spark more human interest and appeal to the audience.
5. Personal Connection
When your client sponsors an event, they will almost always be allowed to attend it so people from their company can network with attendees and pass out promotional products! This helps people form a personal connection with their brand.
Sponsoring events is a simple and effective way for businesses to market their brands. It can help your clients make their name known to new audiences, build credibility, and ultimately make more money! So keep event sponsorships in mind as your client makes their branding decisions for the upcoming year.
Editors Notes: This post was originally published in October 2014 and has been revamped and updated for accuracy and comprehensiveness.