4 Ways To Increase Sales With Catalogs

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Do you remember getting the toy catalog as a kid during the holiday season? You’d sit down with a marker or a ballpoint pen and spend HOURS going through every single page and making sure you were careful to select the very best toys?

Well, you can give your customers that same excited feeling, inspire tons of ideas for their promotional needs, and increase your sales with just a few clicks.

Here are just a few ways you can incorporate print and digital catalogs into your sales process: 

1. Send Your Customers Catalogs Customized With Their Branding

When you create your catalogs using SAGE’s Print Studio, you can use the Virtual Design Studio to create custom virtual samples with your customer’s logo. Put ’em together, and you’ve an entirely personalized catalog just for them! Your client can then better visualize what a product will look like with their logo and brand colors; increasing the likelihood they will order or even add on to an existing order. Best of all, they’ll feel super special that you took the time to create something unique for them.

2. No Time? No Problem!

Maybe you’ve got a last-minute presentation or going out on a spur-of-the-moment sales call. Having a stack of already printed catalogs is a good idea – we’ll print and ship them to you typically in two business days! But maybe you ran out of time or prefer to be a bit more eco-friendly – if that’s the case, our digital, Ready-To-Go catalogs are the perfect solution because not only are they free, and they’re professionally and beautifully made, but you can email them, put them on your tablet, or share them on a presentation screen. There are 12 themes, including product categories like Tech, Budget Friendly, Made in the USA, and more! All you have to do is add your logo and contact information to the pre-designed covers (or upload your own custom covers) and you’re ready to rock’n’roll.

3. Throw One in with an Order!

When you’re packing up and shipping an order to a client, you can also throw a few printed catalogs inside for future promotional product idea generation. You might also consider adding a voucher for a percentage off their next order or free shipping – they’ll not only flip through the catalog to get inspiration for their next order but they’ll also be incentivized!

4. Good ‘Ol Fashioned Direct Mailers

Last but certainly not least, you can always mail ’em out! Sending catalogs out to potential or previous clients works as a little reminder that it might be time to stock up their promo products closet.

You know catalogs are a great way to drum up business, and they can easily impress clients. With the SAGE Print Studio, adding catalogs to your sales process is easy, fast, and cost-effective, what more could you ask for? For more information or to get started, click here! 

Editors Notes: This post was originally published in December 2014 and has been revamped and updated for accuracy and comprehensiveness.

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(Marketing Content Writer)

Betty is the Marketing Content Writer at SAGE. She is a self-proclaimed, bonafide nerd, and when she's not writing, you can find her playing video games, watching space documentaries, hunting for vintage Star Wars toys, and binge-watching the latest show on Netflix.

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