Apparel is an ever-evolving promotional product and your customers want the newest styles to keep up with demand. As apparel promo products change each year, how are you standing out from the competition? Check out the top 10 apparel trends for 2022 below so you can stay on top of what your customers want!
Trend #1: Retro
We are seeing a blast from the past as the latest apparel trend is going back to retro vibes.
The nostalgia of these trends takes us back to our youth when the world seemed a little less chaotic. As a result, we’re seeing a hodgepodge of trends from multiple decades morphing into a new form of eclectic retro style. From old school caps and glasses to all things denim, looks from the ’70s, ’80s, ’90s, and early ’00s are making a huge comeback.
But how can you incorporate these looks into your promotional product offerings? Here are just a few promotional items that incorporate this style:
Trend #2: Loungewear
Loungewear has also become increasingly popular due to COVID-19. Many work-from-home employees opt for comfortable clothing during the day. In fact, according to Forbes, pajama and loungewear sales have increased 143% since the beginning of the pandemic.
Trend #3: Sustainability
Fast Fashion vs. Sustainable Fashion
While “fast fashion” describes clothing that is cheaply made and intended for short-term use, “sustainable” (or “ethical”) fashion is the opposite and is sometimes even referred to as “slow fashion.” Source: Good Housekeeping
Shopping sustainably for your customers is easy with SAGE!
In the Product Search area, locate the Social Good drop-down menu on the right. Select “environment” to find the latest sustainable promo products!
Trend #4: Unisex Clothing
Quite simply, unisex clothes are garments that are designed without a specific gender in mind. Source: Fashion Beans
There are numerous options for unisex promotional apparel from tees or hoodies to socks or jackets. They offer more options for more people and are size-inclusive.
Trend #5: Add in the Basics
A huge trending theme in the apparel industry is adding more basics to your wardrobe. This is also an excellent branding opportunity for uniforms, schools, hospitality, and more.
Consumers want high-quality basics they can mix, match, and layer. This also relates back to our previous trend on sustainability. Having basics in a wardrobe not only stands the test of time but they have less impact on the environment.
Trend #6: Fashionable Hats
Hats have always been an excellent way for your customers to promote their brand but with the resurfacing retro styles, consider bucket hats, trucker caps, and beanies for your customers looking to do something different.
Trend #7: All About Socks
Whether working from home or in the office, colorful long socks are a new craze on the rise, and they make great gifts or giveaways!
Did you know there are over 225 suppliers that carry socks in SAGE?
Trend #8: Academia Style
Academia style is associated with a sharp, fresh academic look that is sure to impress. This includes a crisp and clean appearance with a combination of casual and sophisticated pieces.
From button-downs with cardigans to turtlenecks and smart coats, multiple layers are the way to go to complete this look.
Trend #9: Monochrome Style
Monochrome styles consist of outfits with all matching colors and lots of places to add your customer’s logo.
Trend #10: Perfect Pastels
Very Peri is this year’s Pantone Color of the Year. This is indicative that pastels are coming back in a big way and can be found in all types of promotional clothing and accessories from bags, hats, and masks, to shirts, pants, and just about any other articles you can find.
Be sure to download our 2022 Apparel Trends Report for more information and to keep it on hand so you can find the latest products to suit your customer’s needs. You can also check out our other SAGE Blogs like How Trends are Forecasted, The Top 3 Color Trends for 2022, and Fitness Trends of 2022 for more binge-worthy content!