What Your Website Says About You

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I collect meteorites. I can tell you where each of my meteorites was found, the composition, where they probably came from, and maybe how they formed in the solar system. There’s something pretty cool about holding something that came from outer space and something older than the Earth itself. Meteorites, however, are super expensive – they’re rarer than diamonds. Because of this, it’s essential to buy from reputable dealers that are ideally registered with the International Meteorite Collectors Association (IMCA) and the Meteoritical Society and have an IMCA number displayed on their webpage (kind of like a SAGE number!). I have three primary sources when I go to purchase a meteorite for my collection. One is on Etsy, and the other two are from websites. 

Believe me when I say that these two are the best-looking websites out there. The first one is one I purchase from all of the time. Their website is user-friendly. It’s easy to use and mobile-friendly. It’s linked up for easy checkout! I have an account that gives me cash back rewards to save up and purchase a particularly cool meteorite I’m eyeing. Each meteorite type is laid out in its own section, whether Lunar, Martian, Stony-Iron Pallasite, or any other classifications.

The other one -well, I haven’t purchased anything from them. 

Y’all, believe me when I say that this website has not been updated since the website was made in 1995. There is a banner that was clearly made in M.S. Paint in 1995. Each meteorite is separated, but unless you know the convoluted color system they have by memory or the location they fell in, you kind of have to click around until you get lucky. The worst part is if you find a meteorite that you want to purchase, there is no add-to-cart button. There is no add-to-cart button. You have to take the catalog number, fill out a form, and they’ll email you back with an invoice. 

The problem is that they have a great selection of meteorites, ones that I would love to buy; I just cannot bring myself to go through the hassle of filling out a form with a catalog number like it’s 1996, and I’m ordering my dad’s Christmas present from L.L. Bean. I want to be able to click add-to-cart, make my iPhone autofill in all the needed information, and forget about it until it shows up on my doorstep three days later. 

And that is why it is essential to have an up-to-date and easy-to-use website. 

We all know first impressions are important – that’s why we all fussed over our hair and clothes before the first day of school or for that job interview – better yet, that stress-inducing first date. The same holds true for a website. According to a study done at the Missouri University of Science and Technology, it takes 2.6 seconds for users to form their first impression of a website. Users will decide in those 2.6 seconds to either click away and find something else or continue to browse through your website and what you can offer them. 

In those 2.6 seconds, your customers know everything they need to know about your brand. You wouldn’t go into a store that looks messy and outdated; why would you shop at a website that looks the same?  

An outdated website, like my meteorite one, while it may be a nice blast from the past, to customers, it gives off the impression that you may not know what is trending in the industry – after all, why would you if you don’t even know that your website is so 2001?

It’s estimated that over 90 percent of the global internet population – a cool 4.28 billion people – browse the internet on their phones. An up-to-date website also means a mobile-friendly site. Older websites will not format to mobile screens and can look very odd on a phone. You’ll often have to zoom in to click a link on the page, leading to more frustration because those pages were designed for use with mice on desktops and not phones.

Websites should be clean and clutter-free. The user should be able to get to where they’re going without having to jump through a million hoops; they also should be able to find what they’re looking for relatively quickly. Not to mention a messy and clutter-filled website might make a potential customer nervous that you could lose their order because if your website isn’t organized, then your shop or office might not be either.

Plus, it just flat out looks unprofessional.

Your website says a lot about you. It can tell your client whether you know what’s trending or not; it can tell the customer whether you’re serious as a business or not. You want to put your best foot forward, so why wouldn’t you put a little extra love and attention into your site?

Fortunately, SAGE can help! Our websites are tailored just for the promotional products industry with three different website options so you can choose the best one for you and show off the best of your brand. So contact your account representative today to get started and get yourself a brand-new, modern, and professional site.

PS: CNN still has OJ’s trail page available.
PPS: You can still see our original (1998!) site too…

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(Marketing Content Writer)

Betty is the Marketing Content Writer at SAGE. She is a self-proclaimed, bonafide nerd, and when she's not writing, you can find her playing video games, watching space documentaries, hunting for vintage Star Wars toys, and binge-watching the latest show on Netflix.

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