I have to admit that I am not the most comfortable when meeting new people, even on Zoom calls. I toss and turn all night before the meeting, wondering what I’m going to say or do, wondering how I’m going to somehow make a fool of myself. So, it wasn’t a surprise to anyone that I was a little nervous when it came time to interview Ameramark for this month’s Supplier Spotlight.
However, when I hopped onto the call with Alex Avendano, VP of Marketing, and he greeted me with a big grin, I immediately felt at ease – like I was talking to an old friend. Alex has probably one of the friendliest and excitable personalities I’ve ever had the pleasure of speaking to. You could see his passion for Ameramark in his face and hear it in his voice. Alex’s excitement is infectious, and I found myself grinning excitedly with him as he told me all about the company.
Ameramark started with the airflate dancers – you know those inflatables with a fan in the bottom of them that dance around? It’s impossible to be grumpy around one of those dancers – they truly elicit only joy. Then they expanded their product line to include things like tents, flags, and table covers.
And then Covid-19 hit.
Like everyone else, Ameramark had to pivot. Nobody was ordering display signs, tents, or flags anymore when everything from trade shows to farmer’s markets were canceled. Then on March 17th, the Governor of California (the state in which Ameramark is based) asked that if any company had the ability to make face masks, please do so. On Friday, Ameramark was still producing tents, flags, and more. By Monday morning, they had changed every one of their production lines to make facemasks to help prevent the spread of the Covid-19 virus. But they didn’t just stop there – they wanted to make sure their product was safe and effective, so they consulted with the fire department and medical professionals to make sure they produced the best masks that they could.
They were producing 35,000 masks a week at their height – that is an insane amount of masks!
Alex even told me a really fun story about a well-known entertainment company that had ordered masks for an upcoming premiere, and as they were testing them out to make sure the print on the front of the mask was correct – they couldn’t help but laugh at how fun it was.
Mask production has slowed down over the last few months, and they’re back to doing smaller promotional products like posters. But even with the pandemic and the halt in production of their other products, Ameramark still saw their production increase from 35% to 45%.
So what can we see from Ameramark in the future? Well, I can officially say that it is incredibly cool. Alex’s excitement for the future of Ameramark is infectious, and while I can’t talk about most of what they are working on, I couldn’t contain my excitement as he showed me a prototype of a product that they expect to announce soon. They’re also planning on expanding their product line to include more soft goods and apparel and updating their website to give customers a smoother shopping experience – including something that’s never been seen before in the promotional products industry! Alex said that their main goal is to bring more products to the market and help distributors market them to their clients. And as always, they promise to have inventory that’s made in America, with a quick turnaround, and fast delivery time.
Ameramark is definitely one to keep an eye on, and we can’t wait to see what innovations they bring to their customers next! Are you interested in checking out what Ameramark has to offer? You can browse their selection of products on their website here.