5 Tips on How to Choose Products for a Company Store


Our previous blog about company stores touched on why they are a great tool to keep your client’s branding consistent and have a one-stop-shop to outfit their teams, sell merch, and more. You can check out that blog and the excellent company store ideas (like for influencers and online content creators) here. Or, if you’re wondering if a company store is right for your client, you can read more about them here.

Now, if you’ve already got a client interested in a company store, they know that it will be easier to purchase items to outfit their team members or buy some fun swag for tradeshows or conventions. But, what sort of products should you add to their store to ensure they get everything they need?

The Classics

Does your client have something they ALWAYS order  – no matter what? It’s their go-to product? Whether it’s a branded t-shirt, polo shirt, a hat, or the classic drink holder? The best place to start is with the things they consistently order then build from there. A company store is all about ease for both you and your client, so having those go-to items right there is your best bet.

Mike Golf Dri-Fit Sport Shirt #354067


What’s great about a company store is that you can show your client that they have options! For example, you can show that the shirt they always buy comes in different colors and fabrics. You can also showcase items at various price points. For example, say you choose a golf-fit Nike polo shirt; you can also choose something similar and maybe a little bit more budget-friendly for those who are slightly more conscious about their spending.

Large Triangle Bandana #DB29


You have your basics down, t-shirts, jackets, sweatshirts… why not add in some accessories for your client to choose from? Maybe your client is a pet-friendly office – consider how cute it would be to have their dogs running around with little branded bandanas around their necks. Things like hats, name badges, and Popsockets are a great way to offer your clients different ways to share their pride in their company or brand.

Snack Pack with Dry Rub #SPR

Have surprises!

One of the best parts about SAGE Online is getting lost in the pages of products in the database! You can find anything and everything that you didn’t know you could bulk order or that existed, like live cacti or hot sauce. Anything you can think of. It might be fun to search and see what kind of fun little surprises you can add to your client’s company store.

Onion Squeezie #26182


While having surprises and something they might not have thought about is fun, try to keep it relevant. For example, while a stress reliever in the shape of an onion is really funny and kind of cool (who knew they made squeezies in the shape of onions, after all?), it probably isn’t relevant to a hospital or a school (unless it’s a culinary school). However, you could add in a squeezie in the shape of a pencil branded with their school name or a heart shape branded with the hospital’s name.

See? Selecting products for a company store can be really fun; it can open you and your client up to a whole bunch of promotional products that you didn’t know existed or would have never thought about before! It can also streamline everything, so the ordering process between you and your client is seamless, saving you both time and a lot of guesswork.

Are you or your client interested in a company store? Check out these best practices to make sure that you’re on top of the game, visit www.sageworld.com/launch-company-store.php to learn more, or contact us today!

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(Marketing Content Writer)

Betty is the Marketing Content Writer at SAGE. She is a self-proclaimed, bonafide nerd, and when she's not writing, you can find her playing video games, watching space documentaries, hunting for vintage Star Wars toys, and binge-watching the latest show on Netflix.


  1. That was great advice, Betty. Thanks so much for such a well-written article.

  2. Terrific article, thanks!

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