We have hit that start button, come off the pause menu, and we are back with Part 2 of A Marketing Plan Adventure! If you haven’t checked out part one yet, I highly recommend you do so because 1) it breaks down what a marketing plan is, and 2) the video game analogy is pretty great if I do say so myself.
To give a quick recap, however, a marketing plan is a great add-on addition to your marketing strategy to make executing that strategy a little bit easier and less of a headache. It is essentially a level guide to your favorite video game, so you’re not stuck trying to battle aliens and jump over toxic ooze. It gives you clearly defined goals, checklists, and deadlines all wrapped up in a nice little organized document.
And this is that document!
This completely free and downloadable document is the essential marketing plan template. You can add everything from your objective, target market, and how you want to implement your strategy. It is 100% customizable. You can use it as a worksheet by printing it out and filling it in by hand or on your computer, or you can delete all that and fill in all the relevant information to you and your company so you can beat the final level and grab that treasure