5 Scary Good Halloween Marketing Ideas to BOOst Sales


Halloween is almost here! This means all the skeletons, ghouls, and witches are coming out to play, and so should your business!

If you feel like your marketing efforts have reached a dead end, consider embracing the spooky season and reach new customers with some branded Halloween treats.

BOOsting brand awareness doesn’t have to be “witchful” thinking this year, here are 5 scary good ways to market your business in a frightful way.

Create a Video

Drive customers batty with a spooky branded video. Videos are one of the best ways to gain traction to a brand because they are engaging and can communicate your message in creative ways. According to a 2019 study by Wyzowl, 96% of consumers have watched a video to learn more about a product or a service, and 84% say that they’ve been convinced to purchase by watching a brand’s video. 

Showcase your products in a creepy light by creating a Halloween video that you can share on social media accounts and even as a vlog post.

Halloween-ify your Social Media Presence 

One of the easiest ways to incorporate hair-raising branding is through social media. Share graphics, Boomerang videos, or photos that reflect the Halloween fun. Whether it’s your logo carved into a jack-o-lantern or staging your products in a spooky way, when you let the Halloween spirit take over your social media accounts, you can create buzz around your business.

Here’s an idea! Create a social media post that shows viewers how they can use your products this Halloween. Similar to Target’s Instagram video, explaining how to make the perfect Boo bag for your neighbor.

You can even take it up a notch and create clever Halloween graphics for social media advertisements. Fast-food chains, like McDonald’s, have killed it with bone-chilling advertisements, and so can you!

There’s no doubt your followers will surely get a kick out of your Halloween-themed images and messages.  

Create Interactive Halloween Promotions

Quickly boost user engagement by hosting Halloween promotions and contests that are to die for! When you try to interact with customers through quizzes, games, and more, not only will you generate new leads, but you can also learn a lot about your customer base.

One eerie idea is to ask people to send in photos of them or their pets wearing silly costumes. You can even send them your products to inspire their costumes! Do you supply sunglasses? They can dress up as a movie star! Or do you sell knee-high socks? A nerd it is!

Here’s some inspiration from Petco’s Make a Scene Content. Participants had a chance to win $10,000 for the best costumes:  

Quizzes are also a fun way to learn more about your customers! For example, a radio station in Edmonton, Alberta partnered with a seasonal costume shop by creating a “What Type of Halloween Candy Are You?” turnkey quiz.  Not only did this enhance brand awareness and boost customer engagement, but quiz takers also received a 40%-off coupon to the shop!

Halloween Theme Content on Your Website

Spruce up your website with a little hocus pocus-themed content. An easy way to make your site pop this Halloween season is by creating black and orange homepage banners that offer promotions. You can even add some spooky flair to your logo!

Just look at how clever this banner is on Target’s website:

Increase traffic by writing up Halloween-themed blog posts. These blogs can focus on spooky facts about your local town or showing off how readers can use your products during the spooky season. According to Dragon Search Marketing, “61% of consumers are influenced by custom content.”

Now, that’s a wicked awesome stat to consider!

Send Clients a Halloween Care Package

Sure, Halloween is almost here, but you still have time to create a custom care package to send out to loyal clients! Fill a plastic bag with candy and other small products. Then, print off one of these Halloween tags to tie it all together:

In a year full of tricks, sometimes having a little skele-fun with your marketing strategy can pay off. You still have time to spookify your brand – now, go get in the Halloween spirit!

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