Think Outside of the Box With Unboxing Videos


We all enjoy that element of surprise (well, most of us!). Unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to products and the brands behind them.

Unboxing videos are exactly that – people opening up products to give viewers a little taste of what’s inside. In fact, unboxing videos have become so popular online, it would take more than seven years to watch all the videos on YouTube with “unboxing” in the title! (Think With Google – Marketing Research & Insights)  

So, why are these unboxing videos so popular? And how can you promote your products with these trendy videos too? Read on!

Behind the Trend

Unboxing videos are fun, light-hearted videos highlighting products and the experience of opening them up – think Christmas morning, but used as a marketing tactic. These videos encourage an emotional perspective of a brand, offering anticipation, enticement, and valuable information on the products inside.

Many brands have jumped on this interactive bandwagon using unboxing videos to promote their products in an authentic way including Fab Fit Fun, BarkBox, Blue Apron, and beyond. Typically created by trusted social media influencers or beloved celebrities, unboxing videos could help you introduce new products to your line and also establish consumer loyalty.

Courtesy of Instagram

So, how do you create an effective unboxing video? It’s simple!

Think Outside The Box

When creating unboxing videos for your social media feed, it’s best to promote your top or most appealing products. Whether you are launching a new line or trying to work with new distributorships, this is one marketing strategy that can’t be overlooked.

Not only is this form of marketing engaging, but unboxing videos will entice potential customers to check out your brand. We all like new, shiny things after all – and these videos can provide detailed information and expert advice on your products.

Remember, when creating an unboxing video, there is no need for Photoshop or any fancy lighting. Instead, you want these videos to look as authentic as possible. Also, make sure the products are wrapped up in high-quality packaging – it will be the first impression! Pack everything up in a colorfully branded box or add in filler to make the inside look more appealing. Get creative!

Oh and pro-tip, have your staff create these fun videos because they are the experts, after all!

Courtesy of Instagram

And, whoever is creating these unboxing videos, make sure they are as detailed as possible when describing each item. The more information, the more likely viewers will take that extra step and check out your brand.

Unboxing videos gain a lot of traction! Providing clients with an insight into what they can expect will not only improve your marketing efforts, but viewers will remember the creativity and thought you put into your brand’s image.

To learn about other creative ways to market your brand, check out our other blogs:

Memes & Marketing

TikTok: Promoting a Brand in Under 60 Seconds

Creative Ways to Use Social Media to Market Your Business

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