There’s no denying that everyone is on their phones all day and mobile screen time continues to go up as more and more people adjust to working remotely. Making your business accessible to customers now means being mobile-friendly. With customers searching, emailing, chatting, and placing orders on their phone, make sure your business is ready to serve customers where they spend most of their time… on their phones! Creating a smooth mobile journey helps improve how customers view your brand and reduce friction in the order process. So here are our top ways to connect with your customers via mobile!
Utilize SAGE Mobile
Whether you’re working remotely or just running errands during the week, SAGE Mobile makes it easy to keep up with work, send your customers professional presentations, create mockups in the Virtual Design Studio, log contact information in the CRM module, and more!
You don’t have to wait until you get back into the office to create and send professional presentations with SAGE Mobile! Start by tagging the products from a product search and adding them to a new or existing presentation. From there, you can edit product descriptions and adjust pricing before emailing it to the client. Then, just text your customers a link to a presentation or a specific product right to their phone so you can help them place an order even faster. You can even receive live feedback from your client and respond to their questions right away! Check out this blog for more tips on how to use SAGE Mobile while on the go!
Reach Customers in Their Inbox
Did you know mobile opens account for 46% of all email opens? (Source: HubSpot) That’s billions of emails opened on mobile devices every day. If your emails aren’t designed for mobile or even tested to ensure they appear correctly on smartphones, you’re missing out on reaching almost half of your customer base. Emails designed for mobile should always be responsive on all different devices and should include quick, scannable text as well as easy to find call-to-action (CTA) buttons to encourage engagement. You can send your customers timely promotions about company updates, exclusive sales, seasonal items, and special events, to make sure they stay connected with your brand between orders.
SAGE Email Campaigns can help you get started if you’re looking to reach customers on their phones! SAGE Online has tons of beautiful predesigned emails that are themed around various seasons, holidays, industries, and more. And to top it off, if you have a SAGE Website, when your recipient clicks on a product, they’ll be taken directly to that product on your website, making conversion easy! Check out the pricing and see some of the designs available now!
Make Sure Your Website is Responsive
Capturing a customer’s attention within the first couple of seconds can be the difference between making a sale or having them click over to your competitor’s website. There is a small window of opportunity when they land on your website so make sure it’s doing everything in its power to convert! Fast load times, dynamic graphics, easy to find contact information, and seamless e-commerce capabilities, all work together to help you capture customer attention and increase your sales!
People are constantly using multiple devices with different screen sizes and no one wants to be pinching and zooming in and out to make your website fit on their phone screen. If it looks too confusing to navigate on their mobile device, they’re more likely to abandon ship and go to the next website down on the Google results. Make sure the website design you use is responsive so it will adjust to different screen widths and give your customers a seamless experience no matter where they are.
If the idea of updating your website all by yourself is overwhelming, there’s no need to worry – SAGE Professional Plus Websites have a responsive design that looks great on every device, e-commerce functions, the ability to choose your own pictures and color scheme, plus a full content package filled with blogs, videos, case studies and more. It’s easy to get started — you’ll have a team of website design and support specialists to make your new website come to life!
Integrate Live Chat
Think back to the last time you had a question about a product or wanted more information about an order. Did you have to call and wait on hold forever? How about sending a customer service email and waiting 48-hours for a response? Or, did the company have a live chat option so you could get help immediately? Customers have come to expect immediacy in every aspect of the order process, especially when they’re surfing on their phone. If they have a question and can get an answer immediately, they are more likely to continue using your company in the future. Live chat helps improve customer satisfaction, reduce friction, and can boost your brand reputation. You can provide customers with live chat they can access right from your mobile website with Live Chat on SAGE Websites and SAGE Company Stores!
Reaching customers through their mobile devices ensures your business stays top-of-mind wherever they go! Everyone’s mobile screentime is increasing as more and more people find themselves working remotely. Many of your favorite SAGE features are also accessible on SAGE Mobile which is included in your SAGE Total Access subscription! If you want to find out more, check out the SAGE Mobile training videos in sagemember to see everything you can do while on-the-go!