Promote Your Website Like A Pro: Top Ways to Increase Online Engagement

Website-Whitepaper-Blog

In today’s world, a polished, detailed, concise website is crucial for every business to have. Gone are the days of looking through phone books, customers now turn to the web to research businesses, products, and services.

Having a gripping, easy to navigate, and informative website takes time to establish. From valuable content and a detailed “About Us” page to making your site visually appealing, there are many components to consider.

The first step in building and maintaining a stellar site is taking the time to dive deep into who your audience is, what matters most to them, and what pain points are they experiencing?

Once you understand your audience fully, you can then begin to develop a website that will transform visitors into customers. With these below steps, you’ll be able to take your website from zero to “wow”!

Here’s how to do it!

Optimize Your Site

We are all inundated with content every single day. There is advertising, blogs, television commercials, and the list goes on and on. When you manage a website, it’s critical to post relevant copy on your site so the search engines’ algorithm ranks your website higher above competitors.

Source: HubSpot Research, Global Survey, Nov – Dec 2019

One way to invest in SEO is by starting a blog. A blog is a great way to share your voice on industry-related subjects and produce a following by simply writing informative copy each week. A blog keeps you accountable for updating content regularly and will help boost your ranking in search engine results.

Promote Your Story

Your business’ story matters, so why not share it with others? A good website describes the “Who, What, and Where”, but a great website also talks about the “Why”. Why did you launch this business in the first place? When customers visit your site, they want to see the heart and passion that is poured into the brand. Sharing your story starts with the “About Us” page, but you can take it a step further by promoting your story on social media platforms.  

Social Media

Speaking of social media… from Instagram to Facebook, social media encourages ample interaction. Make sure to have your social media platforms set up as icons on your website’s homepage.

Customers, especially younger generations, love a brand that is active on social media! Whether you post informative videos, inspirational quotes, or behind-the-scenes content, social media is another great way to tell your story and, when linked to your website, helps improve your SEO!

Adding Live Chat

Potential customers will have questions about your products or services. That’s why it’s always necessary to provide an easy way to get those questions answered quickly. A chat platform is what you need! Boost your customers’ experience by including a live chat system on your website’s homepage to answer question so you don’t lose out to a competitor. 

Learn more about SAGE Chat, the industry’s first real-time chat platform that allows you to chat with prospects.

A website acts as your brand’s first impression, so a visually appealing and informative website is incredibly important to establish. Once you have the structure of your website built, then you can begin to include a weekly blog, social media posts, and so much more! If you have any questions about your current website or ready to make an update – reach out to us, today!

For additional advice on how to develop a website that works, read the full SAGE Whitepaper by clicking here.

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Lauren is a Content Writer at SAGE. She graduated from the University of Oklahoma with a B.A. in Print Journalism and has fallen in love with the art of storytelling. When she's not writing, she's playing with her dog, Riley.

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