People everywhere rely on search engines to help them find everything from new product ideas to where they’re going to eat tonight. When you’re searching for a specific product or company on a search engine, how often does your search actually go past the first page? If you’re like most people, pretty rarely. Only 5% of people ever make it past the first page of search results (Brafton). So, it’s incredibly important that when your customers are searching for you, your company appears on the first search results page. You can do this by boosting your search engine optimization with these easy practices that you can start using today to move up the rankings and make it to the first page!
Establish Your Web Presence
First thing’s first, your company needs a website! If you want your customers to be able to find you online, your company has to have an online presence. Only about half of small businesses have a website (CNBC). By just setting up a website, you will already be setting yourself apart from the crowd!
It can be tough to compete against larger retailers on a national scale, but focusing on local SEO helps get your business in front of nearby customers. Try searching for “[Your City] + Promotional Products” and see if your company comes up! This is probably what your potential customers are doing so getting on that page is the best thing you can do to generate more leads.
To boost your local SEO, make sure you have an up-to-date listing on Google My Business. Be sure to include your location, contact information, working hours, and any photos of your business or work you’ve done. Once you’re on Google Business, be sure to respond to and manage your reviews so you can keep your rating high and let your happy customers spread the word about your business!
Utilize HTML Tags
HTML tags are the building blocks of every website. They help divide the page into different parts and make sure everything is formatted properly. When you’re setting up your website, make sure you’re using accurate HTML tags so the search engines know exactly what your website is and who it will be most relevant to. Ensure that all your title tags, headers, and meta descriptions are up to date and reflect your location and any specialties your business has. Then, when customers are searching in your area or searching for a specific service you offer, your company is far more likely to show up than a generic page!
Publish Relevant Content
Creating useful content and publishing it on a regular basis is the best way to build your audience and grow your online presence. Writing about trending topics in the industry like PPE or publishing case studies on the success of a certain promotional product will help educate your current customers, as well as raise your SEO ranking so new customers can find your content too!
If you don’t know where to start with publishing content, SAGE Website Professional Plus makes it easy! It includes a curated content package with industry-relevant blogs, videos, case studies, banners, and more that you can easily add to your site on a regular basis to boost your SEO!
Include Keyword-Rich Text
Publishing content on a regular schedule is important, but publishing the right content is even more important! Make sure you’re giving your customers the information they want and utilizing keyword-rich text related to your topic.
Keywords are the words or short phrases that show the search engine what a website is all about. When a user performs a search, the engine looks for websites that contain keywords relevant to the search. Make sure your content utilizes keywords like “promotions”, “marketing”, “branding”, and anything else that’s relevant to your business and add those keywords to your tags to make it easier to find your content! When you’re creating keywords for a post, video, or case study, think about what terms you would use to find it if you forgot the title and add those as your tags!
Integrate Social Media
Social media and SEO go hand in hand. How many times do you search for a company and you get their website followed by their Facebook, Instagram, and Twitter accounts at the top of the page? Make sure your social media names and branding match your website so customers always know it’s you! Social media platforms are also a great tool for growing the number of followers and spreading awareness about the products or services that you offer. With millions of daily active users, social media can be a powerful tool to grow your audience and direct new leads to your website. If you need more ideas for how to manage your company’s social media accounts or inspiration for what to post, check out this blog on how to market your business on social media!
With these tips in mind, you’re ready to optimize your website and get more leads and visitors on your site! If you need help getting started, SAGE Website Solutions can help you build your web presence in no time! You’ll even get a dedicated website consultant to streamline the setup process and help you get the website you’ve always wanted. Contact us today to get started!