Predicting Promo Trends for 2020


Some trends grow over time, picking up steam until reaching peak popularity. Other trends materialize almost overnight, thanks to a well-timed celebrity tweet or appearance in a viral TikTok video. With that being said, keeping up with what’s hot and popular can be tricky, but it doesn’t have to be impossible.

If you’re wanting to stay on top of what’s trending, here are a few of our predictions for 2020’s hottest promo products!

Sustainable Products

Sustainability and social responsibility are incredibly important to younger consumers. We wrote about both trends in 2019, and as younger generation’s buying power increases, it’s reasonable to expect these trends will blow up even more.

As more people work to reduce their impact on the planet, they will have a growing drive to support the brands that share their values. Incorporating eco-conscious products into your repertoire shows customers that you care about the same issues they support. Plus, it helps lower your own impact on the environment.

Reusable products that replace single-use plastics specifically are going to increase in popularity this year. With straw and plastic bag bans abound, products like washable bamboo and metal straws, eco-friendly canvas bags, portable cutlery sets, and reusable food containers are likely going to cement their place as the hottest products in 2020.


Gone are the days of plain, boring black and white socks. In this new decade, funky socks rule the streets! This trend has been stepping up over the past few years as custom promotional socks have become more and more popular. Colorful, fun socks promote individualism and show off personal tastes, and clients will positively associate brands with the fun socks they receive from those companies. We expect this trend to continue well into 2020, so you’ll be seeing vibrant patterns peeking out from underneath pants everywhere!

Tech Products

Technology is officially woven into the fabric of our modern society – there’s no escaping it! There will always be a desire for products like chargers and power banks, but the products that will steal the spotlight this year are the ones that are innovative and offer a new approach. Fresh ideas like the Phoomba, a little Roomba-style cleaning robot for your phone screen, as seen in the TikTok video below from user @kengojames (with over 110,000 likes!), have the potential to go viral with videos just like this.

A huge bonus of hot products going viral in cool, widely shared videos is that the customer’s logo will also go viral, clearly showcasing the power of promotional products in a marketing plan.

Water Bottles

Staying hydrated has reached meme status in 2020, as evidenced by the internet communities dedicated to drinking water like Reddit’s r/HydroHomies and the thousands of tweets and posts about how proper hydration can cure all of life’s woes.

In the past couple years, the push away from single-use plastics has helped propel reusable water bottles into their current place as one of the industry’s trendiest products. We predict that reusable bottles will remain a hot product well into 2020.

You see, staying on top of trends doesn’t have to be hard! By thinking ahead and exploring social media platforms, you can prepare yourself for the next big thing in promotional products and help establish your clients as trendsetting, marketing geniuses. Check back with us at the end of 2020 to see how accurate these predictions were!

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(Marketing Coordinator)

Caitlin is a Marketing Coordinator at SAGE. When she's not writing, she enjoys baking and spending time with her beagle puppy, Piper.

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