Don’t Make These 5 Costly Tradeshow Mistakes

Tradeshow Mistakes to Avoid_SAGE Blog_Option 3

You’ve spent a lot of time and money getting ready for your tradeshow, but once you’re at the show it can be overwhelming to keep track of everyone you talked to, what they want to order, and the next steps you’ll have to do when you get back. Don’t let those issues keep you from having a great show and getting new leads to grow your business. Here are 5 common mistakes for companies exhibiting at tradeshows and how you can avoid them!

  1. Getting Partial Contact Information

    It’s the 21st century and there are better ways to get someone’s contact information than having them write it down in a notebook. That’s where technology comes in! It’s easy to use the SAGE ShowLink app on your device to collect all the information you need. All you have to do is scan the attendees’ barcoded badges and it loads all of their information for you. This way, you can keep all the contact details in one place. You’ll even get a full lead report of everyone you talked to right after the show.

  2. Losing All the Business Cards

    We’ve heard horror stories of companies that have a great show and triumphantly head back to the office but forget the stack of business cards in their booth, or put them in a suitcase that gets lost on the flight home. Don’t let all your hard work go to waste, once their badge has been scanned with ShowLink all your lead’s information will be saved directly to the cloud for safekeeping and so anyone on your team can access it.

  3. Not Taking Notes

    Don’t trust yourself to remember, there is so much going on at tradeshows things can get mixed up or forgotten altogether. Take the time to write down some notes on what the customer is interested in, what they liked about your products, and if they need any additional information right in the ShowLink app to make follow-up easier. Don’t have the time to write notes after each interaction? You can use the talk-to-text feature so you can quickly enter the notes and get back to selling your product!

  4. Letting Hot Leads Slip Through the Cracks

    You have a customer in your booth who is ready to order, they just need to get some samples. Don’t put them on the back burner and risk losing the sale to a competitor, send their information back to your team right away! Use the rating system in ShowLink so your team knows who needs immediate attention and who can wait until you get back in the office. Rating a lead a five will automatically send their information back to your office so your team can get started helping them right away and turn your leads into sales.

  5. Having Follow-Up Timelines Pass You By

    Nearly 80 percent of leads generated on the tradeshow floor go unfulfilled, even the most interested customers can be lost if you put off contacting them. Set follow-up reminders in ShowLink to make sure every lead will be a priority once the show is over. After a week, people are more likely to forget about your meeting and will be less likely to respond to your calls and emails.

If you’re interested in learning more you can check out our step-by-step guide and see all the powerful features of SAGE ShowLink! Get ready for your 2019 tradeshows and sign up for SAGE ShowLink here or contact your account executive at 800.925.7243.

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Linzy is a former Midwesterner, current Marketing Coordinator, and aspiring dog owner. She is equally at home in the stands of a hockey game as she is in the front row of the symphony.

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